The State of Sentiment Analysis

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Sentiment analysis is under deep scrutiny. After the initial enthusiasm about the concept and the flood of many tools trying to measure sentiment, many in the web analytics space are disappointed and left searching for better ways to measure and apply it to business problems. In the recent Social Media & Web Analytics conference organized […]

The Positive Effect of Negativity: The Coca-Cola Super Bowl Ad

"America Is Beautiful" Coca-Cola ad

One could argue that any PR is good PR, however we don’t think we were the only ones thinking that Coca-Cola did NOT see it coming on February 3rd – the day after the Super Bowl. We kept thinking that the brand is damaged, that sales would be affected negatively, and that some heads would […]

Consumer Insights Managers, Social Media Listening Is For You, Too!

world with headphones

A few months ago, I was presenting at an MRS conference. At the end of my presentation, a consumer insights manager from a blue-chip multinational came up to me and said: “My CEO has asked me if we can use social media listening for insights; what is your opinion, could we?” To which I responded […]