Market Research Buzzwords and the Hype Curve

BuzzwordsIn Episode 2 of the Research Life Podcast, we have two special guests:  Jeffrey Henning, CMO of Affinnova and Andrew Jeavons, President of Survey Analytics.

Andrew, Jeffrey and I discussed a list of buzzwords in market research, and attempted to place each on the Gartner Hype Curve.

Our buzzwords came from a list published by Research Magazine of the top 10 buzzwords on Twitter from 2011 using the #mrx hashtag.

  • Mobile
  • Gamification
  • Analytics
  • Innovation
  • Communities
  • Social Media
  • MROC
  • Co-creation
  • Shopper
  • Behavioural

We added in an additional 4 buzzwords which could be trending in 2012:

  • Passive data collection
  • SoLoMo (social / local / mobile)
  • Network intelligence
  • Big Data

The Gartner Hype Curve

This podcast was a lot of fun.  Have a listen by clicking over to the Research Life Podcast page on iTunes, and be sure to subscribe in order to get future episodes.

Let Jeffrey, Andrew and me know what you think by writing in the comments section below.

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Introducing the Research Life Podcast

The Research Life Podcast

I’m proud to announce a new feature at Research Access:  the Research Life Podcast.

The subtitle of the Research Life Podcast is “Where Data Meets Life.”  In each episode, we’ll feature several examples of interesting news stories relating to data and/or survey results and talk about them.  The idea is to have a fun discussion of topical stories focusing on where data affects real life.

For our first episode I was joined by someone who is very familiar to Research Access readers – Esther LaVielle, VP of Client Services at Survey Analytics.  You may know Esther as the host of many of the webinars sponsored by Survey Analytics.  She is also a regular contributor to Research Access.

In our first episode, we discussed three interesting stories:

1. A story in Mashable that reported that indicated women buy more tech gadgets than men.

2. A new Pew Research Center study that looked at sources of information for the U.S. presidential campaign.

3. A New York Times Magazine article questioning the methodology of online dating sites.

Click the link below to to link to the iTunes site for the Research Life Podcast.

If you like what you hear, please give us an iTunes rating and review; it really helps!

Thank you!

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