CX Trends, 2015 Style

CX trends for 2015

In a recent webinar, MaritzCX took a stab at highlighting five key CX trends affecting the customer experience. The five forces changing the customer-experience world include: “It’s about me” “Desperately seeking human” “I knew you wanted that” “The clear blurred line” “TechnoUbiquity” The stage was set first by reviewing the two primary types of companies: […]

Incorporating Video into Your Mobile Strategy

Website template on multiple devices

On March 19, 2015, the researchers from Marketing Experiments shared cutting-edge insight on the use of video as a means of increasing mobile conversion. Mobile is increasing in importance in the media mix: without proper insight, it runs a high risk of being an expensive proposition without direction. According to data from the Pew Research […]

Non-Traditional Paid Respondents More Tech-Savvy than Panelists

Tokyo crowds coming together in two crosswalks

On March 5, 2015, Survey Magazine presented the TrueSample semi-annual quality council meeting. The speakers were Chuck Miller and Mark Menig, reviewing findings from several research-on-research initiatives. The quality council is now in its seventh year. Traditional sampling versus non-traditional sampling was the first topic of the day. The goal here was to assess differences […]

Using Margin of Error with Non-Probability Panels

margin of error illustration

On January 28, Annie Pettit, chief research officer for Peanut Labs, moderated a four-member panel that discussed the use of a probability measure (margin of error) with non-probability panels. The panelists were from Ipsos, Toluna, Research West, and Marketing Systems Group. The first question posed had to do with the awareness of margin of error […]

Hispanic Millennials’ View of Financial Services

Hispanic woman doing bills

On January 29th Sensis and ThinkNow Research presented the findings from the third wave of their Hispanic Millennial Project. Previous iterations reviewed this important segment’s demographics, psychographics, buying power and attitudes toward key issues such as health, diet, exercise and health insurance. The third wave examined the Hispanic Millennial’s thoughts on finances and compared them […]

Brand New MR – Marketing for Market Researchers

Brand New MR - ties infographic

I was lucky enough to be invited to speak at the inaugural IIeX Insights Marketing Day in New York City in September. Having spent the best part of 15 years doing marketing within the insights industry, this event was like Christmas and Birthday rolled into one for me, with an added Greenbook ribbon! Who would […]

From Market Researcher to Customer Experience Leader

Pink piggy bank with eyes and and bandaged crack - © Duncan Noakes -

To start 2015, we are featuring some “Lost Gems” from 2014 — some great posts that deserved to get wider notice than they did the first time out. A vice president of market research for a financial firm shared a case study last week at the Marketing Research Association’s Corporate Researchers Conference about the steps he […]

The Potential of iBeacon for Mobile Research

supermarket aisles

Each day we’re counting down our Top 12 blog posts of 2014. Coming in at #3 is this presentation recap originally published in June. At the Marketing Research Association’s Insights & Strategy Conference in June, Sriram Subramanian (@sriram_s) of ZoomRX introduced researchers to the potential of, and possible problems with, iBeacon, saying “technology doesn’t always […]

Survey Data As A Key Ingredient

Google Consumer Surveys wallpaper

Each day we’re counting down our Top 12 blog posts of 2014. Coming in at #5 is this presentation recap originally published June 17. At the Insight Innovation Exchange conference in Atlanta yesterday, Jon Sadow of Google Consumer Surveys discussed the complimentary role of surveys in a research industry proliferating with new technologies and methodologies. […]

6 Ways Market Researchers Can Use Social Media Analytics

Visible Technology screenshot of Apple social media analytics

Each day we’re counting down our Top 12 blog posts of 2014. Coming in at #6 is this presentation recap originally published August 14. On Tuesday, Visible Technologies stepped up to the Quirks stage to share their thinking on how traditional market researchers could benefit from incorporating social intelligence into their existing research streams. Ken […]