How Language Proficiency Can Impact Survey Response

Just when it started to feel as if it was going to be a boring summer, Annie Pettit of Peanut Labs stepped up to the microphone at this year’s MRA Insights and Strategy Conference and stole the show. Okay, so it might not have been that dramatic, but Dr. Pettit did share some fascinating insights […]

CMB Conference Recap: IIR FEI 2015

marshmallow on a wooden background

The recent Front End of Innovation (FEI) Conference brought together today’s brightest innovators to showcase designs, discuss developments, and. … build marshmallow towers? (More on that later.) This three-day event provided countless opportunities to discuss innovation in today’s marketplace. Here are our top 5 takeaways: 1. Be prepared to pivot. Peter Koen, Director of the Consortium […]

You’re Doing It Wrong: 5 Takeaways from #YaleInsights15

memeImage

If your brand were a meme, would it look like the one on the right? At the 2015 Yale Customer Insight Conference in New Haven, Connecticut, we heard a lot about the evolving marketplace, powerful consumers, and how to get it right.  We’re living in an increasingly customer-centric world—a world where businesses are taking cues […]

The Quant Guy Says to the Qual Guy…

Sicilian puppet

Last month, Quirk’s and 20|20 partnered to present research on new integration strategies for quantitative and qualitative methods. The Olde World of qualitative research – heavily dependent on face-to-face interaction and its inherent cost, is giving up ground to digital qualitative approaches according to Isaac Rogers, Chief Innovation Officer with 20|20. Traditional methods of obtaining […]

Bring Me Quality Prospects Not Just More Prospects

Time's Square - New Year's Eve

On April 7, 2015, the American Marketing Association took a shot at data-driven marketing. We all know the era in which live (big data anyone?), but are not always sure of the best path toward marketing Nirvana. The AMA turned the mike over to Robert Mattson and Svetla Yankova both from Telerik. The underlying theme […]

Automating Research Reports via E-Tabs

Business person analyzing research reports displayed on the tablet screen

In a recent webinar, Gideon Halter gave us a detailed insight into methods for automating enterprise research reporting using the E-Tabs product. Automation is useful for certain scenarios – mainly those where the reports being created are identical or nearly so, as in multiple wave tracking studies or multi-market studies where the same survey is […]

Moving from Static A/B Testing to Dynamic Testing

A/B testing

Last month Blue Conic stepped up to speak about their thoughts regarding campaign testing. Their approach for testing is to have it “always on”. To begin, the hypothesis that A/B testing no longer meets today’s marketing challenges was laid out. Three key problems with A/B testing were noted: First, the process relies on measuring the […]

The Survey Geek: Mixed Mode, but with a Twist

blind men and the elephant

I was in London last month at the MRS Annual Conference where there were a number of interesting sessions, including an excellent workshop on social media measurement by Ray Poynter from NewMR that I believe Ray is turning into a webinar. One of my favorites among the other presentations was one by Neil Griffiths from […]

How To Monitor the Quality of Respondent Answers

"inspected by 11"

On March 19, 2015, the esteemed Annie Pettit of Peanut Labs led us through a brief but insightful presentation on data quality lessons from the survey design perspective. As researchers who are actively engaged in survey implementation, we want to ensure that the responses we are collecting are as accurate as possible. This requires a […]

Mapping the Customer Journey

customer journey map

In a recent webinar, Michael Good, Brad Linville and Jeff Marr of Walker Information took time to speak about the intricacies of mapping out the customer journey. This has been a trending topic since the summer of 2014. Walker defines journey mapping as a process of developing an understanding of those things that your customers value […]