Resources for the Research Community
Editor’s Note: I recently attended the Social Media FTW (For the Win) conference where HubSpot‘s Chief Marketing Officer, Mike Volpe was a keynote speaker. During his talk, Mike contrasted the analytics HubSpot gives marketers with traditional feedback, using focus groups as an example. I caught up with Mike afterward to get his further perspectives on market [...]
Participation is the underpinning of market research. If not for respondents agreeing to respond, our jobs as market researchers would be pretty boring indeed. As a result, much of our time is focused on what it takes to instigate participation. What incentives do we, as those asking for someone’s time and information, need to provide? [...]
Innovation is a part of most entrepreneur’s personalities… they love to think, solve problems and invent more efficient means to arriving at solutions. To be successful you have to know your market and develop a plan in order to accomplish your goals. Market research can help you get there and planning for it is an essential part [...]
One of the first things someone told me about business was that you have to run to stand still. Then the stock markets taught me that anything other than solid growth would be punished severely by the market in terms of valuation of a company. Then during my tenure at several blue chips and other [...]
public relations –noun 1. the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc. 2. the art, technique, or profession of promoting such goodwill. PR has always been around in one form or another. From time immemorial, PR has been a successful strategy [...]
Polls are an outstanding way to collect feedback and engage with your audience. Polls have become more popular for two specific attributes: first — they don’t take much time. You can read a poll and answer a poll in less than 10 seconds and that increases response rates. The second reason is that polls often [...]
Today businesses are looking to get ahead. Innovation is a part of most entrepreneurs personalities… they love to think, solve problems and invent more efficient means to arriving at solutions. To be successful you have to know your market and develop a plan in order to accomplish your goals. Market research can help you get there and [...]
In a previous post, I laid out a marketing research plan. The first steps of the marketing research plan was setting goals and objectives. You might think that this is a same-old, same-old process. But it isn’t. I’m going to approach this in a different way that will get you better results. Begin with the END [...]
In the past, we BUDGETED for market research. This usually included our annual customer satisfaction survey and then we simply looked at our marketing plan an set aside a budget for the new product research we were going to do in the next year. These days things are a little different. I find myself recommending [...]
