FocusVision + Revelation: A New Day for Qualitative Research

Merge road sign

On May 30, 2014, Revelation, the web and mobile qual research applications company I founded in 2007, became part of FocusVision, the global standard in video streaming of focus groups and in person interviews.  While this merger is obviously a very significant and positive event for our two companies, I believe it also is a […]

4 Ways To Use On-Demand Qualitative Research

On Demand button

As a marketing executive or brand manager you’re faced with decisions all day long that might affect the short- or long-term survival of your product or brand. Wouldn’t it be great to have on-demand qualitative research at your fingertips to help make those decisions? Here’s 4 ways you might use on-demand qualitative research to improve […]

Are Focus Groups An Endangered Species?

status of Styracosaurus

Recently, I came across an interesting Bloomberg Businessweek article discussing the limitations associated with focus groups and the ways some companies were using solutions (such as Invoke’s large-scale online focus groups…ahem, I work there) to overcome these limitation: Shoot the Focus Group. The article starts out with Yahoo!’s then-CMO Cammie Dunaway talking about killing focus […]

A Community Manager Goes Back to Basics

Speech Bubble Icon on the Brick and Plastered Wall.

The role of community manager is a growing one that requires near-constant innovation and skill in various disciplines. In my search for new resources on the old cornerstones, I recently watched a webinar conducted in November 2013 by Dennis Shiao, director of product marketing at DNN Corp: The Seven Traits Of Highly Effective Community Managers. […]

Crowdsourcing Throughout the Research Process

Battleship board game

While crowdsourcing has been used in market research for years now, it is often compartmentalized as an input method – an open way of gathering ideas from customers, prospects, and employees. In fact, crowdsourcing can – and often should – be used throughout the research process, as case studies from AllOurIdeas, InSites Consulting, AOL, and […]

Different Country, Different Story

Language: 10% of Culture

By Tom De Ruyck and Niels Schillewaert In the second chapter of our book The Consumer Consulting Board, we outlined our approach for establishing, managing and analyzing the output of research communities. The fundamentals of this approach work on a global scale. But, just like the brands we are working for, we need to localize […]

Quant and Qual Research Usage

GRIT Winter 2014 cover

Last week, GreenBook announced the publication of the 14th edition of the GreenBook Research Industry Trends report, based on a survey of 2,229 researchers from across the US, Europe and Latin America. As in past studies, the split was roughly 80% suppliers/20% clients: 1,786 suppliers and 443 clients. The survey asked, among other things, about […]

5 Reasons Mobile Qual Should Be On Your Menu

mobile photo of lunch

Mobile qual enables you to gather consumer experiences at the moment they happen – overcoming many of the roadblocks typical of traditional research methods. Find out 5 reasons why mobile qual should be on your research menu in 2014. It’s the Stories – At the heart of every business challenge are customer stories that hold […]

What Do You Need Ground Truth For?

little watercourses with many stones

We asked some of our favorite bloggers to provide us a “lost gem” – a great article that deserved wider response than it received the first time it was published. This piece by Steve August was originally published May 7. Unless you are living under a rock, the buzz around Big Data and analytics has […]

Marketing VPs vs. Aliens: Gamification Phones Home

alien

We’re counting down our Top 10 blog posts of 2013. Coming in at #7 is this presentation recap originally published June 27. At the ESOMAR 3D Digital Dimensions conference in Boston this week, Olga Churkina of Fresh Intelligence Research and Tristan Morris of PepsiCo shared a fascinating mobile ethnography case study which featured a game […]