The Qual Sandwich For Researchers Who Are On No-Carb Diets

A Ham, cheese, tomato, lettuce Sandwich

Once upon a time, when most market research projects took three to six months to complete, we would often sandwich large quantitative studies between two slices of qualitative research. First, we would do focus groups to understand the language of the customer and to learn their attitudes and behaviors in their own words. Then we […]

The Benefits of Online Qual in Disruptive Innovation

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Disruptive innovation is the process of developing new technologies and markets that replace the incumbent. If continuous innovation is doing better then disruptive innovation is doing differently. The dilemma that organisations face is the balance between risk and reward of these two types of innovation. Continuous innovation is a low risk strategy that has gained […]

Interview with Kevin Hughes

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It’s January, when people often act on their New Year’s resolution to find a better job. With that in mind, I interviewed Kevin Hughes, president of Parallel Futures, a market-research recruitment firm in Baltimore, about the demand for qualitative researchers. Q: Since the economic recession hit in 2008, how have the career trajectories of qualitative […]

How to Moderate Bulletin Board Focus Groups

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Portions of the following are excerpted from Qual-Online The Essential Guide: What Every Researcher Needs to Know about Conducting and Moderating Interviews via the Web by Jennifer Dale and Susan Abbott. Published under license from Paramount Market Publishing, Inc. This post is an edited extract from Chapter 10, “Extended-Time Moderating Online.” No matter how good your online discussion […]

The Quant Guy Says to the Qual Guy…

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Last month, Quirk’s and 20|20 partnered to present research on new integration strategies for quantitative and qualitative methods. The Olde World of qualitative research – heavily dependent on face-to-face interaction and its inherent cost, is giving up ground to digital qualitative approaches according to Isaac Rogers, Chief Innovation Officer with 20|20. Traditional methods of obtaining […]

Exploring the Landscape of Online Qualitative

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Portions of the following are excerpted from Qual-Online The Essential Guide: What Every Researcher Needs to Know about Conducting and Moderating Interviews via the Web by Jennifer Dale and Susan Abbott. Published under license from Paramount Market Publishing, Inc. This post is an edited extract from Chapter 3, Exploring the Landscape There are so many forms of online […]

Online Qualitative: Tried, Tested and True

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Portions of the following are excerpted from Qual-Online The Essential Guide: What Every Researcher Needs to Know about Conducting and Moderating Interviews via the Web by Jennifer Dale and Susan Abbott. Published under license from Paramount Market Publishing, Inc. You might think online qualitative research is new and leading edge, even though it’s been around in some […]

Harnessing the New Marketing ATOM

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To start 2015, we are featuring some “Lost Gems” from 2014 — some great posts from other blogs that deserved to get wider notice than they did the first time out. The truly transformational part of marketing in a digital age is that brands can now become Media, attracting their own audiences. The transformation follows […]

The Selfie & The Rise of Mobile Ethnography

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Each day we’re counting down our Top 12 blog posts of 2014. Coming in at #4 is this essay originally published February 18. Last week, #SelfieOlympics trended on Twitter, as Olympic medalists, other Olympians, and Sochi spectators began sharing selfies: photos of themselves taken by their smart phones and uploaded to the web. While selfies […]

An Excerpt from Stir It Up! Recipes for Robust Insights and Red Hot Ideas

Stir It Up book cover

The following is an excerpt from Stir It Up! Recipes for Robust Insights and Red Hot Ideas by Laurie Tema-Lyn. Published under license from Paramount Books. Idea Developers Remember the song, “Turn, Turn, Turn (to Everything There Is a Season),” adapted from the Book of Ecclesiastes and put to music by Pete Seeger in 1959? It became a […]