Satmetrix Reveals Social Net Promoter Score


The big news from the opening day of the Net Promoter Conference yesterday was Satmetrix‘ partnership with Metavana to offer a new “social” Net Promoter Score called the SparkScore. Net Promoter is an approach to customer satisfaction measurement.  The new SparkScore is Satmetrix’ approach to the growing field of text analytics and sentiment analysis. The […]

SurveySwipe Launches HTML5 Version of Mobile Survey Platform

SurveySwipe Logo HTML5

[Editor’s Note:  This post was originally published on the SurveySwipe blog] It’s a new year, and a whole new chapter is beginning: we are proud to announce the release of the HTML5 version of SurveySwipe. This is going to change everything, folks! With this release SurveySwipe’s powerful mobile survey platform is no longer locked into […]

Ipsos Loyalty and Survey Analytics Strike Mobile Deal

Ipsos, Survey Analytics

We at Research Access are admittedly big fans of mobile market research.  That’s why we’re super-excited about the deal announced today between RA-sponsor Survey Analytics and Ipsos Loyalty. To our knowledge, this is the first instance of a major global market research player putting all their cards on the table when it comes to mobile market […]

What We’re Reading: GameAccess, Mobility & Market Research Myopia

Happy Monday, and Happy August as well. Despite the summer lull, filled with vacations, longer lunches, and generally slower-moving business, there’s still plenty to talk about in the world of market research. Here are some of the articles and news items that have our attention this morning: GameAccess is Launched! – We’re very excited to […]

We Want You!


The mission of Research Access is to exist as a hub for the market research professional community – as a place for thought leadership, knowledge transfer, and the sharing of experiences and best practices that help us all improve the market research industry as a whole. The key ingredient to that mission – and the […]

What We’re Reading – Respondent Engagement

Happy Monday to all! We’re digging into our blog roll this morning, and finding an endless supply of interesting content worthy of your attention. Here are a few pieces in particular that should be on your radar: A New Model for Respondent Engagement – Our good friends over at the GreenBook Blog have nailed it out of […]

What We’re Reading – Mobile Research Galore

We’re back this week with a round-up of what we’re reading. Our focus today is on a number of articles tackling the topic of mobile market research, including the impact of the smartphone, current limitations of mobile market research, and where we go from here. What Smartphones Mean to Researchers – Mobility is creating a […]

What We’re Reading: Mobility, Asking Why, Social Media Research

What We're Reading

Normally, we’d be going through our reading list on Monday mornings, but given the glorious (and extended) Memorial Day weekend here in the US, we decided to postpone our reading to Tuesday. So without further adieu, here are some highlights from our reading list this week: Mobilizing Market Research, Part 3 – In this third […]

Zynga Goes on a Shopping Spree

We’ve been talking this past week about the growing trend of gamification, and its impact on markte research. If one needs evidence of this booming trend, they need only look to Mashable’s report earlier this week of social game studio Zynga’s acquisition of DNA Games. This makes for Zynga’s 14th acquisition in just 12 months. […]

What We’re Reading: Working in Real-Time

Twitter Noise

Here at Research Access, we read quite a bit – as you can imagine. Personally, I both love and fear opening Google Reader each morning to find 1000 or so unread items from across the worlds of news, media, business, marketing, technology, and of course – research. (I also subscribe to the daily cartoon xkcd; […]