Satmetrix Reveals Social Net Promoter Score

February 3, 2012 By Leave a Comment

The big news from the opening day of the Net Promoter Conference yesterday was Satmetrix‘ partnership with Metavana to offer a new “social” Net Promoter Score called the SparkScore.

Net Promoter is an approach to customer satisfaction measurement.  The new SparkScore is Satmetrix’ approach to the growing field of text analytics and sentiment analysis.

The announcement seems to have gotten significant attention so far, including a nice writeup from Mashable, which likened the SparkScore a “Klout score for brands.”

Coming soon on Research Access will be my interview with Satmetrix CEO Richard Owen, and conversations with Metavana’s CEO Michael Tupanjanin and the brains behind the SparkScore, Metavana founder and renowned physicist Dr. Minh Duong-van.

Photo Credit

Filed Under: Market Research, News, Social Media Tagged With: , ,

SurveySwipe Launches HTML5 Version of Mobile Survey Platform

January 3, 2012 By Leave a Comment

SurveySwipe Logo HTML5[Editor's Note:  This post was originally published on the SurveySwipe blog]

It’s a new year, and a whole new chapter is beginning: we are proud to announce the release of the HTML5 version of SurveySwipe.

This is going to change everything, folks!

With this release SurveySwipe’s powerful mobile survey platform is no longer locked into an app format; the platform now can easily run on any mobile device, with no app download required.

This new freedom will be particularly important in the case of episodic research, where a requirement to download an app can be an obstacle to participation.

The logical solution is to free the software and run it through the browser.  That’s precisely what we’ve done.

One of the coolest things about our HTML5 launch is that it allows for easy QR code survey activation.  Below is a clever way we have been using QR codes with one of our larger clients.

thumbs up, thumbs down

Just scan the code and panelists are taken to SurveySwipe and our incredibly easy user experience!

In this rapidly evolving mobile ecosystem, you have to stay ahead of the curve.  We are already the only mobile survey solution that covers every major platform (iOS/Android/Blackberry/Windows Mobile).  With the addition of HTML5, the browser gap is filled.

We are proud to say that our software can reach panelists on whatever device they use.

Your data will never be the same!

Cheers, and Happy New Year!

Filed Under: Mobile, News Tagged With: ,

Ipsos Loyalty and Survey Analytics Strike Mobile Deal

November 22, 2011 By Leave a Comment

Ipsos, Survey AnalyticsWe at Research Access are admittedly big fans of mobile market research.  That’s why we’re super-excited about the deal announced today between RA-sponsor Survey Analytics and Ipsos Loyalty.

To our knowledge, this is the first instance of a major global market research player putting all their cards on the table when it comes to mobile market research.  Sure, many have tinkered around the edges, but none have made such an emphatic statement as this.

Ken Peterson, COO of Ipsos Loyalty stated it thusly: “The introduction of the Ipsos Loyalty Mobile Network is another way Ipsos Loyalty is staying on the forefront of innovation.”

Survey Analytics CEO Vivek Bhaskaran had this to say about the deal.  ”Many of you know that we believe that smartphones represent a HUGE opportunity for research and many completely new and innovative models for insight and loyalty development with come out of this crucible. We are leading this effort with our SurveySwipe and SurveyPocket platforms – for the smartphones and tablets respectively.  We’ve partnered with IPSOS to join forces and bring smartphone based data-collection into mainstream research. IPSOS has a pedigree of exploring cutting edge technologies and using it as a differentiator for research.”

We have a feeling this will be far from the last such deal in this industry.

It will be interesting to see how things play out.  You can be sure we’ll give this and other mobile research deals plenty of coverage on Research Access.

 

Filed Under: Featured, Innovation, Market Research, Mobile, News Tagged With: , , ,

What We’re Reading: GameAccess, Mobility & Market Research Myopia

August 1, 2011 By Leave a Comment

Happy Monday, and Happy August as well. Despite the summer lull, filled with vacations, longer lunches, and generally slower-moving business, there’s still plenty to talk about in the world of market research. Here are some of the articles and news items that have our attention this morning:

  • GameAccess is Launched! – We’re very excited to share the news of the launch of our sister site, GameAccess. At the helm is gamification expert Betty Adamou (who you may recall as a past ResearchAccess contributor). Betty is the founder and CEO of Research Through Gaming (R.T.G), and through her efforts heading GameAccess.com, we’ll all benefit from the wealth of knowledge she has about game theory, game mechanics, and how gaming can be used not only in market research, but in advertising, marketing, concept testing and more. Read more about Betty and GameAccess in her introductory note as Editor-in-Chief. Welcome aboard, Betty!
  • “Must Read” List from the Market Research in the Mobile World Conference – We’ve talked a lot about the impact of mobility and mobile data collection on market research. There’s a slew of interesting thought leadership happening in that space right now. Fortunately, our friends over at the GreenBook Blog have put together a terrific list of articles, videos and presentations coming out of last week’s Market Research in the Mobile World conference in Atlanta. Examples include “Using mobile qualitatively to transform insight generation,” “The new era of expressive research: using technology for cultivating insights,” and “Mobile vs. online: modality considerations for data quality.” Go take a look!
  • Market Research Myopia: What the industry isn’t seeing in its own research – Kathryn Korostoff over at ResearchRocks.com has a great piece this week about a somewhat narrow field of vision that occurs when the market research industry looks inward. Specifically, that when the market research industry surveys itself, it tends to leave out a key segment of the audience: technology providers and platforms. Consequently, is the resulting research skewed?
  • The Real Cost of Social Media – Most especially because I enjoy infographics, I wanted to include this piece from MediaBistro on calculating the real cost of social media. As the author points out, the benefits of social media are often well understood, but the true underlying costs aren’t always fully considered.
What are you reading this week? Be sure to share your favorite articles/blog posts/chat discussions/etc with us, here in the comments or via Twitter (@researchaccess).
Filed Under: Gamification, Market Research, News Tagged With: , , , , ,

We Want You!

July 26, 2011 By Leave a Comment

The mission of Research Access is to exist as a hub for the market research professional community – as a place for thought leadership, knowledge transfer, and the sharing of experiences and best practices that help us all improve the market research industry as a whole.

The key ingredient to that mission – and the source of those benefits for all – is you. Market research professionals who share their thoughts, ideas, experience and expertise. Your contribution to the discourse elevates the experience, and enriches the community.

We’ve been fortunate to have so many wonderful contributors to Research Access – experts and luminaries from all corners of the industry – but we’re always on the lookout for talented individuals who are ready to share. If you’re interested in contributing to the Research Access community – through articles, essays, how-to’s, videos, or in some other unique or creative way – please drop us a line at info@researchaccess.com or via Twitter (@researchaccess). The opportunities to make a real and lasting contribution to the market research community are endless! Get involved today.

 

Filed Under: Essay, News Tagged With: , ,

What We’re Reading – Respondent Engagement

July 11, 2011 By Leave a Comment

Happy Monday to all!

We’re digging into our blog roll this morning, and finding an endless supply of interesting content worthy of your attention. Here are a few pieces in particular that should be on your radar:

  • A New Model for Respondent Engagement - Our good friends over at the GreenBook Blog have nailed it out of the park once again. In this post, they tackle the perennial problem faced by market researchers – that of declining response rates among greater competition for attention, and as a result, declining sample quality as well. Fortunately, as GreenBook editor Leonard Murphy points out, there are new models emerging to re-engage those who’ve become desensitized or indifferent, and the results are encouraging!
  • Does Satisfaction Always Lead to Loyalty? Not Necessarily. - Many companies, my own included, seek out higher customer satisfaction as a way to promote long-term customer loyalty. Rajan Sambandam argues, though, that loyalty does not always increase in correlation to customer satisfaction, particularly for companies who deal in products considered “necessities.” The money those companies spend chasing customer loyalty may be better spent elsewhere.
  • The Limiting Adjective of “Marketing” Research - Be sure to read through this thought-provoking essay by Kevin Lonnie of KL Communications, who argues that the very name attached to our industry – “Marketing Research” – is outdated and limiting, and it needs to go. What do you think?
  • Not All Data’s Created Equal - A terrific article on the danger of quoting “statistics.” Here’s a taste:

I’d far rather we got on with the business of surprising and delighting our clients, rather than ’8 of 10 cats believed’. Show human reactions to things. Proper ones, not some manufactured focus groups. How do people REALLY behave in the juice aisle?

What are you reading this week? Be sure to share your favorite articles/blog posts/chat discussions/etc with us, here in the comments or via Twitter (@researchaccess).

Filed Under: Market Research, News Tagged With: , , ,

What We’re Reading – Mobile Research Galore

June 15, 2011 By Leave a Comment

We’re back this week with a round-up of what we’re reading. Our focus today is on a number of articles tackling the topic of mobile market research, including the impact of the smartphone, current limitations of mobile market research, and where we go from here.

  • What Smartphones Mean to Researchers – Mobility is creating a sea change in the market research industry, and at the center of that change is the smartphone. By enabling consumers and business to have constant, mobile access to data, smartphones have opened up new frontiers for how we communicate, share and connect with those around us, including our customers. In this article, author and Research Access contributor Vivek Bhaskaran analyzes the impact of the smartphone on our industry, and charges us to seize the opportunity that smartphones provides to deepen interaction with consumers.

[Read more...]

Filed Under: Gamification, Market Research, News, Social Media Tagged With: , , , , ,

What We’re Reading: Mobility, Asking Why, Social Media Research

May 31, 2011 By Leave a Comment

Normally, we’d be going through our reading list on Monday mornings, but given the glorious (and extended) Memorial Day weekend here in the US, we decided to postpone our reading to Tuesday. So without further adieu, here are some highlights from our reading list this week:

  • Mobilizing Market Research, Part 3 – In this third part of a nine-part series leading up to the Market Research in the Mobile World Conference, Carrie Robbins at the GreenBook Blog details the current uses and benefits of mobile market research. If you need to catch up, be sure to take a look at Part 1: Why Go Mobile? and Part 2: Industry Insights.
  • The Insight of Why - This excellent essay by Matt Ridings of techguerilla challenges the value of simple data in the absence of critical thought – specifically, in the absence of real people asking “Why?”  As Matt says, “…if you simply take data alone, and try to parse it in different ways all you really get is ‘filtered data’.  Useful?  Sure.  Interesting? You bet.  Insightful and/or Meaningful?  That remains to be seen and is arrived at only by human investigation *and* the context of the objective.” This piece is a thought-provoking, quick read. Be sure to add it to your list.
  • What is Social Media Research? – Ray Poynter over at the Future Place blog is in the process of writing a journal piece on the current state of social media research. As part of the process, he’s broken social media research down into 3 major “buckets” and he’s looking for your help and ideas to fill them. Go help him out.

What are you reading this week? Be sure to share your favorite articles/blog posts/chat discussions/etc with us, here in the comments or via Twitter (@researchaccess).

    Filed Under: Market Research, Mobile, News, Social Media Tagged With: , , , , , ,

    Zynga Goes on a Shopping Spree

    May 20, 2011 By Leave a Comment

    We’ve been talking this past week about the growing trend of gamification, and its impact on markte research. If one needs evidence of this booming trend, they need only look to Mashable’s report earlier this week of social game studio Zynga’s acquisition of DNA Games. This makes for Zynga’s 14th acquisition in just 12 months.

    This shopping spree is not exactly shocking, given recent reports that estimate Zynga’s current valuation at $10 billion (yes billion, with a B). And the New York Times sees an IPO in the near future.

    Games are big business, and the reason is pretty simple – people love games. Games capture attention, motivate responses, and reward success. It will be fascinating to continue to watch how gaming infiltrates other industries and efforts, including market research. If Zynga’s booming growth is any indication, this is just the beginning.

    Filed Under: Gamification, News Tagged With: , , ,

    What We’re Reading: Working in Real-Time

    May 9, 2011 By 1 Comment

    Here at Research Access, we read quite a bit – as you can imagine. Personally, I both love and fear opening Google Reader each morning to find 1000 or so unread items from across the worlds of news, media, business, marketing, technology, and of course – research. (I also subscribe to the daily cartoon xkcd; you should check that out.)

    Anyway, as a result of all this reading, I thought I’d make it a regular habit to share some highlights of my Monday morning stroll through the blogosphere. Two articles in particular this morning form a theme that I’d like to expound on a bit: real-time data.

    Here are the two articles:
    [Read more...]

    Filed Under: Market Research, News, Social Media Tagged With: , , , , ,
    « Older Posts