Resources for the Research Community
Now it’s easier than ever to have your finger on the pulse of Louisiana voters. Online research specialist qSample and The Kitchens Group have just opened up access to a monthly omnibus poll in the Pelican State. Each month a representative sample of Louisiana voters respond to a series of questions about issues of the [...]
The phrase “big data” is everywhere these days. Every other blog post I read or article I see online is touting how important big data is. Truth be told, I do agree that we live in an era where data is more important than ever, but I have to wonder, what good is data if [...]
So long, Intrade. The news hit yesterday that Intrade closed its doors to U.S. bettors. This is surely a blow to the proponents of prediction markets (sometimes called “predictive markets”) – a form of forecasting where people place bets on the likelihood of real-life events taking place. There are many who believe prediction markets rival the [...]
The massive storm that hit the U.S. East Coast was a devastating event, particularly for those in the New York and New Jersey areas. Many of our research and marketing colleagues are based in that area, and I have heard from many about the challenges this act of nature has posed. Please consider donating to [...]
The holidays mean parties, presents and pressure. There is traditionally a marked spike in wine purchases during this time of year. With the holidays fast approaching, qSample has collected valuable insight into consumer buying habits concerning wine. The survey was deployed to our wine enthusiast panel – YourWineOpinion.com. Not only does the festive holiday season [...]
Editor’s Note: There was big news today as online survey software company QuestionPro announced its intent to acquire polling site PollBob. Research Access is pleased to bring you this exclusive interview with QuestionPro President Erik Koto about the PollBob acquisition. Dana Stanley: Hello, Erik; thanks for taking some time to talk. Erik Koto: Thanks for [...]
Legend has it there was a time in the history of the United States Congress when great statesmen debated the issues of the day. 19th Century Massachusetts Senator Daniel Webster is considered by historians to be one of the greatest statesmen in the history of the United States Congress. Today we have another Daniel Webster [...]
For those of us who make our living in commercial market research, the United States Census Bureau is an august bastion of methodological rigor. The agency has been led since 2009 by a highly respected academic and leader in the field of survey methodology and social research, Dr. Robert Groves. (Anyone who knows Dr. Groves [...]
At Research Access we are fascinated by disruptive business models. That’s why we wanted to bring to your attention a big development; this morning Jelli announced a new conceptualization of radio advertising. Jelli is a social music service that allows members to determine what is played on terrestrial radio stations using the web and mobile [...]
