You’re No Statesman, Daniel Webster

Congressman Daniel Webster (left), 19th Century Statesman Daniel Webster (right)

Legend has it there was a time in the history of the United States Congress when great statesmen debated the issues of the day.

19th Century Massachusetts Senator Daniel Webster is considered by historians to be one of the greatest statesmen in the history of the United States Congress.

Today we have another Daniel Webster in Congress. Congressman Daniel Webster currently represents the 8th District of Florida in the U.S. House of Representatives.

Unforunately, today’s Daniel Webster is no statesman. I could say harsher words, but that would be ungentlemanly.

Here is the definition of “statesman” (fittingly, from Webster’s Dictionary online).

Statesman: noun \ˈstāts-mən\
1. One versed in the principles or art of government; especially : one actively engaged in conducting the business of a government or in shaping its policies.
2. A wise, skillful, and respected political leader.

Technically, by the first definition, Congressman Webster fits the bill. However, he falls far short of the mark by the second definition.

What has Congressman Webster done do draw my ire?

He messed with my data.

Actually, he didn’t just mess with my data. He messed with your data. He messed with our data – data used by social scientists, economists and businesspeople to the benefit of our society.

But it goes even deeper than that. He messed with the very idea of the rightness of collecting and analyzing information for society’s benefit.

Specifically, Rep. Webster sponsored a successful amendment to a congressional funding bill to prohibit any funds from being spent on the U.S. Census Bureau’s American Community Survey. The ACS is the annual survey which collects a vast amount of information about American society; it is the legacy of the former decennial census “long form.”

The New York Times described Rep. Webster’s ploy as “know-nothingness at a new level.”

U.S. Census Director Robert Groves posted this erudite defense of federal statistics on his blog in a post entitled, “A Future Without Key Social and Economic Statistics for the Country.”

You see, there are two pernicious movements in American politics:

- one which casts aspersions on anything that has to do with knowledge, books, learning or education. These ideas are considered somehow the purview of elite bureaucrats and academics who care little about the common man.
- another which presupposes that the federal government is an Orwellian “big brother” trying to find out intrusive information about average people in order to bring about some sort of dystopian future.

I’m afraid Rep. Webster is trying to cash in politically on these movements. You see, he’s presumably an intelligent man.  Surely he understands the importance of collecting data on our society.

Yet he is willing to sacrifice the data which benefit America and the world for political expediency.

For the political pollsters out there, I say it is incumbent on you to defend the ACS and other federal statistical surveys to your clients in Congress and the federal government, particularly if they are like-minded with Rep. Webster.

Here are a few things regular people can do:

First, be aware. Here is a list of how each member of the U.S. House of Representatives voted on Rep. Webster’s amendment.

Second, make noise. Add your voices to mine, and speak out when you see powerful people disparaging data.

Third, take action. Americans, contact your government leaders to let them know you support the American Community Survey. Citizens of other countries, be on the lookout for similar political phenomena.

We should aspire to act like statesmen, even when our leaders do not.

Have a look at Rep. Webster’s statement as he introduced the amendment last week.

U.S. Census Moves Toward Online Data Collection

Census Bureau LogoFor those of us who make our living in commercial market research, the United States Census Bureau is an august bastion of methodological rigor.

The agency has been led since 2009 by a highly respected academic and leader in the field of survey methodology and social research, Dr. Robert Groves. (Anyone who knows Dr. Groves or his work was appalled by the politicization of his nomination as Director in April 2009.)

It is not surprising, then, that nearly all of the bureau’s survey work is done by mail, telephone, and – gasp! – in person. Right?

Well, that’s changing.

Dr. Groves is already making plans for the Bureau to offer an online option in the 2020 decennial census.

OK, but 2020 is a long way off.

But even sooner, there are recently announced plans to start using an online option by January in the American Community Survey (ACS), the ongoing, highly detailed, mandatory study which is the replacement for the former “long form” in the decennial census. The results of the ACS online option will inform plans for Census 2020.

The ACS plans, which are not yet approved, call for respondents to be asked first to respond online; those who have not responded online will receive a paper questionnaire after about 2 weeks, followed by a postcard reminder.

The Bureau estimates about half of those currently responding by mail in the first month will respond online, representing a significant savings in the cost of mail data collection.

You can be sure the Bureau will be publishing detailed reports on its ongoing tests of online survey methods. Those tests are sure to yield lessons valuable to market researchers. Let’s face it, we don’t have the time, the budget or the scale to do tests comparing and contrasting data collection modes on a large scale.

Now if we could just get them interested in mobile data collection… ;) .

Please share your thoughts on the U.S. Census Bureau’s plans for online data collection in the comments section below.

Jelli Spreads Social Advertising to Radio

At Research Access we are fascinated by disruptive business models.

That’s why we wanted to bring to your attention a big development; this morning Jelli announced a new conceptualization of radio advertising.

Jelli is a social music service that allows members to determine what is played on terrestrial radio stations using the web and mobile devices.

Jelli’s new advertising service is fascinating in that it combines the interactivity and measurability of the social web with the reach of a traditional industry – terrestrial radio.

Since this announcement is hot off the presses, we are reproducing Jelli’s press release in its entirety below.  Look for an interview forthcoming on Research Access with Jelli CEO Mike Dougherty.

Here is the Jelli release:

Jelli Reinvents the Radio Spot

Jelli launches the first social advertising platform for terrestrial radio

SAN MATEO, CA – May 3, 2012 – Jelli (http://www.jelli.com) announced today the release of a revolutionary new advertising platform that combines the reach of terrestrial radio with the engagement and measurement of the social web.

“We are reimagining the radio spot, making it more engaging and interactive,” said Mike Dougherty, Jelli’s CEO.

Terrestrial radio is listened to by 241.2 million people weekly in the United States (source: Arbitron), supporting a $17.4 billion advertising market (source: Radio Advertising Bureau).

Jelli transforms radio advertising by incorporating the user engagement from Jelli’s social platform with terrestrial radio spots served on the air from Jelli’s platform. Jelli’s advertising platform includes two key elements: 

  • Jelli Response(TM), an advertising unit that enables a terrestrial radio ad spot, served from Jelli’s platform, to receive the same real-time social feedback from the audience that a song receives on a Jelli broadcast.
  • Jelli Insights(TM), a powerful analytics platform which provides agencies and radio buyers insights as to how the audience reacts to each campaign, by demographic and region.

This platform is available immediately for national and network radio advertisers. Jelli’s first campaigns using this new platform will begin to run next week in markets across the United States. The company’s initial clients for this platform include some of the largest radio buyers and brands in the world.

“The advertising industry is eager for innovation from radio, to move a radio campaign from the world of ‘did it run?’ to ‘did it resonate?’” said Dougherty. “Pre-launch support from the largest agencies and their clients has exceeded our expectations.”

How does it work?

Jelli is a social music experience that allows listeners to control what plays on a terrestrial radio station from the web, iPhone and Android devices. Jelli users vote for the artists and songs they want to hear, creating dynamic playlists that determine in real-time what plays. Jelli’s community interacts with each other in live chat rooms and can easily connect their accounts to Facebook to share what they’re listening to with their friends. Jelli’s cloud-based platform takes this engagement and serves programming in real-time on actual FM radio broadcasts. 

With Jelli Response(TM) ads, Jelli’s platform serves the radio spot on-air, simultaneously presenting the ad to users who can interact in real-time with it as it plays, via Jelli for iPhone, Jelli for Android and the station’s website. A Jelli Insights(TM) report is created, summarizing the engagement data from the radio campaign, including by demographic and region.

About Jelli

Jelli is a social music service that combines group listening with game mechanics to make radio more social and fun. Listeners control radio playlists through real-time voting and game elements, via free iPhone and Android apps and web experience (http://www.jelli.com). The user controlled experience broadcasts online 24/7 and on FM radio stations across the United States. Based in San Mateo, CA, Jelli is privately held with funding from Intel Capital, Battery Ventures, First Round Capital and several well-known individuals.

Satmetrix Reveals Social Net Promoter Score

The big news from the opening day of the Net Promoter Conference yesterday was Satmetrix‘ partnership with Metavana to offer a new “social” Net Promoter Score called the SparkScore.

Net Promoter is an approach to customer satisfaction measurement.  The new SparkScore is Satmetrix’ approach to the growing field of text analytics and sentiment analysis.

The announcement seems to have gotten significant attention so far, including a nice writeup from Mashable, which likened the SparkScore a “Klout score for brands.”

Coming soon on Research Access will be my interview with Satmetrix CEO Richard Owen, and conversations with Metavana’s CEO Michael Tupanjanin and the brains behind the SparkScore, Metavana founder and renowned physicist Dr. Minh Duong-van.

Photo Credit

SurveySwipe Launches HTML5 Version of Mobile Survey Platform

SurveySwipe Logo HTML5[Editor's Note:  This post was originally published on the SurveySwipe blog]

It’s a new year, and a whole new chapter is beginning: we are proud to announce the release of the HTML5 version of SurveySwipe.

This is going to change everything, folks!

With this release SurveySwipe’s powerful mobile survey platform is no longer locked into an app format; the platform now can easily run on any mobile device, with no app download required.

This new freedom will be particularly important in the case of episodic research, where a requirement to download an app can be an obstacle to participation.

The logical solution is to free the software and run it through the browser.  That’s precisely what we’ve done.

One of the coolest things about our HTML5 launch is that it allows for easy QR code survey activation.  Below is a clever way we have been using QR codes with one of our larger clients.

thumbs up, thumbs down

Just scan the code and panelists are taken to SurveySwipe and our incredibly easy user experience!

In this rapidly evolving mobile ecosystem, you have to stay ahead of the curve.  We are already the only mobile survey solution that covers every major platform (iOS/Android/Blackberry/Windows Mobile).  With the addition of HTML5, the browser gap is filled.

We are proud to say that our software can reach panelists on whatever device they use.

Your data will never be the same!

Cheers, and Happy New Year!

Ipsos Loyalty and Survey Analytics Strike Mobile Deal

Ipsos, Survey AnalyticsWe at Research Access are admittedly big fans of mobile market research.  That’s why we’re super-excited about the deal announced today between RA-sponsor Survey Analytics and Ipsos Loyalty.

To our knowledge, this is the first instance of a major global market research player putting all their cards on the table when it comes to mobile market research.  Sure, many have tinkered around the edges, but none have made such an emphatic statement as this.

Ken Peterson, COO of Ipsos Loyalty stated it thusly: “The introduction of the Ipsos Loyalty Mobile Network is another way Ipsos Loyalty is staying on the forefront of innovation.”

Survey Analytics CEO Vivek Bhaskaran had this to say about the deal.  ”Many of you know that we believe that smartphones represent a HUGE opportunity for research and many completely new and innovative models for insight and loyalty development with come out of this crucible. We are leading this effort with our SurveySwipe and SurveyPocket platforms – for the smartphones and tablets respectively.  We’ve partnered with IPSOS to join forces and bring smartphone based data-collection into mainstream research. IPSOS has a pedigree of exploring cutting edge technologies and using it as a differentiator for research.”

We have a feeling this will be far from the last such deal in this industry.

It will be interesting to see how things play out.  You can be sure we’ll give this and other mobile research deals plenty of coverage on Research Access.

 

What We’re Reading: GameAccess, Mobility & Market Research Myopia

Happy Monday, and Happy August as well. Despite the summer lull, filled with vacations, longer lunches, and generally slower-moving business, there’s still plenty to talk about in the world of market research. Here are some of the articles and news items that have our attention this morning:

  • GameAccess is Launched! – We’re very excited to share the news of the launch of our sister site, GameAccess. At the helm is gamification expert Betty Adamou (who you may recall as a past ResearchAccess contributor). Betty is the founder and CEO of Research Through Gaming (R.T.G), and through her efforts heading GameAccess.com, we’ll all benefit from the wealth of knowledge she has about game theory, game mechanics, and how gaming can be used not only in market research, but in advertising, marketing, concept testing and more. Read more about Betty and GameAccess in her introductory note as Editor-in-Chief. Welcome aboard, Betty!
  • “Must Read” List from the Market Research in the Mobile World Conference – We’ve talked a lot about the impact of mobility and mobile data collection on market research. There’s a slew of interesting thought leadership happening in that space right now. Fortunately, our friends over at the GreenBook Blog have put together a terrific list of articles, videos and presentations coming out of last week’s Market Research in the Mobile World conference in Atlanta. Examples include “Using mobile qualitatively to transform insight generation,” “The new era of expressive research: using technology for cultivating insights,” and “Mobile vs. online: modality considerations for data quality.” Go take a look!
  • Market Research Myopia: What the industry isn’t seeing in its own research – Kathryn Korostoff over at ResearchRocks.com has a great piece this week about a somewhat narrow field of vision that occurs when the market research industry looks inward. Specifically, that when the market research industry surveys itself, it tends to leave out a key segment of the audience: technology providers and platforms. Consequently, is the resulting research skewed?
  • The Real Cost of Social Media – Most especially because I enjoy infographics, I wanted to include this piece from MediaBistro on calculating the real cost of social media. As the author points out, the benefits of social media are often well understood, but the true underlying costs aren’t always fully considered.
What are you reading this week? Be sure to share your favorite articles/blog posts/chat discussions/etc with us, here in the comments or via Twitter (@researchaccess).

We Want You!

The mission of Research Access is to exist as a hub for the market research professional community – as a place for thought leadership, knowledge transfer, and the sharing of experiences and best practices that help us all improve the market research industry as a whole.

The key ingredient to that mission – and the source of those benefits for all – is you. Market research professionals who share their thoughts, ideas, experience and expertise. Your contribution to the discourse elevates the experience, and enriches the community.

We’ve been fortunate to have so many wonderful contributors to Research Access – experts and luminaries from all corners of the industry – but we’re always on the lookout for talented individuals who are ready to share. If you’re interested in contributing to the Research Access community – through articles, essays, how-to’s, videos, or in some other unique or creative way – please drop us a line at info@researchaccess.com or via Twitter (@researchaccess). The opportunities to make a real and lasting contribution to the market research community are endless! Get involved today.

 

What We’re Reading – Respondent Engagement

Happy Monday to all!

We’re digging into our blog roll this morning, and finding an endless supply of interesting content worthy of your attention. Here are a few pieces in particular that should be on your radar:

  • A New Model for Respondent Engagement - Our good friends over at the GreenBook Blog have nailed it out of the park once again. In this post, they tackle the perennial problem faced by market researchers – that of declining response rates among greater competition for attention, and as a result, declining sample quality as well. Fortunately, as GreenBook editor Leonard Murphy points out, there are new models emerging to re-engage those who’ve become desensitized or indifferent, and the results are encouraging!
  • Does Satisfaction Always Lead to Loyalty? Not Necessarily. - Many companies, my own included, seek out higher customer satisfaction as a way to promote long-term customer loyalty. Rajan Sambandam argues, though, that loyalty does not always increase in correlation to customer satisfaction, particularly for companies who deal in products considered “necessities.” The money those companies spend chasing customer loyalty may be better spent elsewhere.
  • The Limiting Adjective of “Marketing” Research - Be sure to read through this thought-provoking essay by Kevin Lonnie of KL Communications, who argues that the very name attached to our industry – “Marketing Research” – is outdated and limiting, and it needs to go. What do you think?
  • Not All Data’s Created Equal - A terrific article on the danger of quoting “statistics.” Here’s a taste:

I’d far rather we got on with the business of surprising and delighting our clients, rather than ’8 of 10 cats believed’. Show human reactions to things. Proper ones, not some manufactured focus groups. How do people REALLY behave in the juice aisle?

What are you reading this week? Be sure to share your favorite articles/blog posts/chat discussions/etc with us, here in the comments or via Twitter (@researchaccess).

What We’re Reading – Mobile Research Galore

We’re back this week with a round-up of what we’re reading. Our focus today is on a number of articles tackling the topic of mobile market research, including the impact of the smartphone, current limitations of mobile market research, and where we go from here.

  • What Smartphones Mean to Researchers – Mobility is creating a sea change in the market research industry, and at the center of that change is the smartphone. By enabling consumers and business to have constant, mobile access to data, smartphones have opened up new frontiers for how we communicate, share and connect with those around us, including our customers. In this article, author and Research Access contributor Vivek Bhaskaran analyzes the impact of the smartphone on our industry, and charges us to seize the opportunity that smartphones provides to deepen interaction with consumers.

[Read more...]