Resources for the Research Community
At the risk of really showing my age, I’m going to say that you have no idea what it was like sitting in meetings twenty five years ago — hours and hours of flipping through pages and overhead projector presentations. (On the chance you don’t know what that is — here’s an overhead projector – [...]
Regardless of which team you may have supported in the recent Super Bowl, or whether you are a sports fan at all, there was an interesting technology story to come out of the New Orleans contest, won by the Baltimore Ravens over the San Francisco 49ers. Mashable reported that the Ravens use iPad technology to [...]
The mobile revolution is enabling more creative and useful ways of interacting with data. Touch-screen technology is allowing users to manipulate data right on their iPad, Android tablet, iPhone, Samsung Galaxy Note, Kindle Fire devices and more. Now users can access advanced analytics with beautifully visualized data on their mobile devices. On January 24th, Greg [...]
Our friends at SurveySwipe held a webinar today with some updates on the mobile panel and smartphone survey application. SurveySwipe’s product manager, John Johnson, led the webinar. He covered the following topics: Panel member mobile diaries LifeMetrix passive mobile data collection Location-based research Image previews “Stopwatch” questions The good news is that if you missed [...]
Note: This post originally appeared on the Survey Analytics blog. Survey Analytics is proud to announce the launch of LifeMetrix, a new product for passive mobile data collection. LifeMetrix gives you unprecedented vision into consumers’ daily lives by collecting moment-to-moment data from their mobile devices. Consumers have a difficult time self-reporting behavior. LifeMetrix is an opt-in solution to collect [...]
Pretty much everyone has a cell phone, right? Do you know how many access the internet on their cell? How about the number who access the internet frequently? Thanks to our friends at the Pew Internet & American Life Project, we have these answers. According to their Cell Internet Use 2012 report, here are the [...]
Research Access is pleased to be a media sponsor for the Market Research in the Mobile World Conference, which is in Cincinnati on July 18th and 19th. We provided a live blog of the sessions in Amsterdam this spring (Day 1 Live Blog, Day 2 Live Blog), and we intend to the same in Cincinnati. [...]
I recently had the opportunity to catch up with Srivats Srinivasan, a really interesting guy and Research Access contributor who runs a digital agency called Nayamode. Srivats filled me in on his Event Mobilizer app, which provides conference attendees the opportunity to give real-time feedback and provides them in-the-moment information. He also gave insight into [...]
Living in the Past Market research relies heavily on human memory. Attempting to measure recall about what respondents thought or felt about a product or service is a standard approach for market researchers. Surveys often consist of long lists of memory tests. So many surveys contain phrases like, “Thinking about the last time you used [...]
The Market Research in the Mobile World Conference in Amsterdam is now completed. On my way home to the United States I’ve had a chance to think about which moments to me were most memorable to me personally. Some of the moments I’ve chosen are whimsical, while others are serious. Some are substantive, and some [...]
