Sampling and Other Considerations for Mobile Research

In a prior post I highlighted an interesting statistic – for any given project market researchers can now expect up to 40% response on smartphones. This percentage will continue to increase. The question then becomes one of what do we know about mobile responders and can this be applied to our sampling plans? First and […]

Three keys for designing effective mobile surveys

mobile surveys

At the recent MRA Corporate Researchers Conference the training organization Research Rockstar presented a course on designing device agnostic surveys. The trend is clear that more and more surveys are being taken on smartphones and tablets. Desktop computers still account for the majority of responses, but for any given project market researchers can now expect […]

Tablet Purchase Journey Relies Heavily on Mobile Web

online shop with tablet

We all know the consumer purchase journey has changed dramatically since the “mobile web” explosion and continues to evolve rapidly. In order to understand the current state of this evolving journey, CMB surveyed 2,000 recent buyers of tablets in the U.S. We confirmed several things that we expected to see, but we also busted a few […]

Engagement at the Point of Influence

Woman making yoga in a boardwalk

As marketers, our greatest aspiration is to understand consumers; subsequently, we aim to create ways for them to engage with brands while shopping — ultimately, during product usage. When consumers have a positive experience with a brand, they are more likely to become loyal consumers who make repeat purchases and share the brand with their […]

Usability Testing for Mobile Apps: One Step Closer, How Many Left?

Close-up of woman texting

As people spend more and more time on phones and tablets (more than on their computers, since last year) the importance of having a user-friendly mobile presence only increases. Ecommerce sites have seen their traffic migrate to mobile devices in droves, and while that means more convenient and flexible ways for customers to shop, it […]

The Underbanked: Mobile’s Blindspot

Female hands using mobile banking on smart phone

The 5th Annual Federal Reserve’s Board of Governors’ Consumers and Mobile Finance Report was released to the public last month. It is chock full of useful insights that speak to how the use of mobile phones is evolving the way consumers bank, make payments and shop in the US. This Consumers and Mobile Finance Report is […]

Incorporating Video into Your Mobile Strategy

Website template on multiple devices

On March 19, 2015, the researchers from Marketing Experiments shared cutting-edge insight on the use of video as a means of increasing mobile conversion. Mobile is increasing in importance in the media mix: without proper insight, it runs a high risk of being an expensive proposition without direction. According to data from the Pew Research […]

Yearly Mosts: Implicit vs. Explicit; Gold Top 50; Mobile, Mobile

Monthly Mosts Mosiac - icons of 9 most popular articles

2014 Most Read Here are our most-read Research Access articles in 2014: Implicit vs. Explicit Techniques in Market Research by Aaron Reid Revenue Growth of the Top 50 U.S. Market Research Firms The Potential of iBeacon for Mobile Research The Selfie & The Rise of Mobile Ethnography Survey Data As A Key Ingredient 6 Ways […]

The Potential of iBeacon for Mobile Research

supermarket aisles

Each day we’re counting down our Top 12 blog posts of 2014. Coming in at #3 is this presentation recap originally published in June. At the Marketing Research Association’s Insights & Strategy Conference in June, Sriram Subramanian (@sriram_s) of ZoomRX introduced researchers to the potential of, and possible problems with, iBeacon, saying “technology doesn’t always […]

The Selfie & The Rise of Mobile Ethnography

President Lincoln selfie

Each day we’re counting down our Top 12 blog posts of 2014. Coming in at #4 is this essay originally published February 18. Last week, #SelfieOlympics trended on Twitter, as Olympic medalists, other Olympians, and Sochi spectators began sharing selfies: photos of themselves taken by their smart phones and uploaded to the web. While selfies […]