Keep It Simple and Keep It Fun!

On June 10, 2015 the researchers from Marketing Experiments presented data that should serve as a good reminder to us all – do not ignore the simple changes in favor of more complex solutions. Sometimes going for complexity takes us away from our ultimate goals – in this case to maximize conversion. The first experiment […]

The Future of Insights: Translating Trends into Reality

analyzing investment charts with laptop. Accounting

The market research industry landscape has dramatically changed, and will continue to evolve in the coming years. We get that – no turning back – so how do you integrate the new tools, skill sets and data streams into our everyday business processes? Where do we prioritize and focus our resources to drive action and […]

Another Tool in Your Infographic Toolbox

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Create Infographics in 3 Easy Steps A while back, I provided a roadmap for creating infographics and promoted one of the new online tools for creating these visuals.  I have since been introduced to a similar resource called Venngage.  Venngage is extremely cost effective at less than $20 a month (they have a sale right now […]

Survey Says…

Business woman at work

Many of our clients use surveys to help them understand part of their customers’ experiences. Typically, these surveys include sections that ask about different functional areas within the company – product development, service and support, account or sales teams, etc. Within each of these sections, we ask specific attribute questions to gain more context. For […]

Avoid Using Tomorrow’s Research to Justify Yesterday’s Bad Decisions

alcoholic business man  whiskey drunk at office with computer

The following is an excerpt from the whitepaper 3 Pitfalls of the New Product Development Process by Yui Nagashima. We know that, too often, companies move forward with new products based on a hunch. They have an idea, see value in it, and decide to progress with the development of a product without thoroughly exploring the market for […]

5 Lessons Your Brand Can Learn from Uber

Since its launch in 2009, Uber, a transportation network company operating in more than 200 cities worldwide, has challenged the traditional taxi service model. By seamlessly connecting riders to drivers through its apps, Uber is making cities more accessible – and turning a lot of heads. Did you know that Uber has a market capitalization […]

Emotions Have a Place in Customer Experience Management

Festival people, facial expression

It’s about the emotions, or is it? On June 4, 2015 Michael Allenson and Jen Rubin, both of Maritz CX, raised questions about how well are emotions integrated into the typical CX program. Much as we would like to think of ourselves as rational beings we each have emotions and they do impact us on […]

How Will Incentives Affect My Response Rates?

Counting dollars bribe

Offering market research incentives can be a major boon to response rates, getting you more completions more quickly. And the good news is that “almost all studies that have evaluated the effect of incentives on quality of response have found no effects”(1). However, before committing administrative and financial resources to market research incentives, understanding how […]

Interview with Kevin Hughes

Various microphones aligned at press conference isolated over a

It’s January, when people often act on their New Year’s resolution to find a better job. With that in mind, I interviewed Kevin Hughes, president of Parallel Futures, a market-research recruitment firm in Baltimore, about the demand for qualitative researchers. Q: Since the economic recession hit in 2008, how have the career trajectories of qualitative […]

Beware, Predictive Analytics Can Make You Look Like an Idiot

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If you apply predictive analytics to help make important decisions in your organization, I can guarantee that many people will think the predictions are wrong. In their mind, you (or your model) will be an idiot. So, who would want to use predictive analytics?!? The people who are focused on the big, long-term wins and […]