Is Your Brand Strategy a Game Changer?

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From market disruption to mergers and acquisitions, pharmaceutical brand teams are facing game changing challenges in today’s competitive landscape. Your brand is either in a physician’s prescribing decision loop, or not. Having a solid go-to-market plan, one that is informed by decision intelligence is now more important than ever. Too many times we’ve seen a […]

The Effects of Choice Presentation on Consumer Satisfaction

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If you’ve never lived in Boston, you might not understand the spectacle that is September 1st. It’s the day that most new leases start, which means it’s the day almost every person in the city moves into a different apartment. U-Hauls crowd the narrow streets, abandoned furniture sits on the sidewalks, and new neighbors begin […]

Excerpts from the New Book: Web Survey Methodology

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Portions of the following are excerpted from Web Survey Methodology by Mario Callegaro, Katja Lozar Manfreda and Vasja Vehovar (2015). London: Sage. Web surveys appeared soon after the Web was launched, at the beginning of the 1990s, and today they are the prevailing mode of survey data collection. With them, it has become very easy to […]

Survey Length vs. Data Quality

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What does survey length have to do with data quality? This is a question being asked more frequently in market research circles. It is certainly a topic I have devoted much time to, for the simple reason that lengthy and complex surveys make it more difficult for all researchers to collect valid and reliable data. […]

The Qual Sandwich For Researchers Who Are On No-Carb Diets

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Once upon a time, when most market research projects took three to six months to complete, we would often sandwich large quantitative studies between two slices of qualitative research. First, we would do focus groups to understand the language of the customer and to learn their attitudes and behaviors in their own words. Then we […]

The Origins of Marketing Research

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Have you ever considered the origins of marketing research? Recently I’ve been pondering this. Some professions, such as construction, have been in existence since the dawn of civilization, meeting the basic human need of shelter. The (relatively) recent rise of the computer programmer marks its starting point in the early 1980s with the advent of […]

How to Set Up and Manage an Online Research Community

An online market research community (MROC) is a private online space for customers to discuss research related topics on a regular basis. The benefit of a research community comes from the ability to gather constructive, qualitative feedback from a self-regulating, evolving pool of participants. An effective MROC will deploy collaborative tools that allow the community […]

QRCA Wants to Boost Your Skills and Strengthen Our Community

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The Qualitative Research Consultants Association (QRCA) invites individuals, 35 years or younger, to apply for the Young Professionals Grant.  Up to 10 enthusiastic young qualitative research professionals will be awarded this opportunity.  The grant includes full registration fees to attend our 2015 annual conference in Orlando, Florida October 7-9, 2015.  Recipients can attend any of […]

Qualitative, Quantitative, or Both? Tips for Choosing the Right Tool

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In market research, it can occasionally feel like the rivalry between qualitative and quantitative research is like the Red Sox vs. the Yankees.  You can’t root for both, and you can’t just “like” one.  You’re very passionate about your preference.  But in many cases, this can be problematic. For example, using a quantitative mindset or tactics in […]

The Benefits of Online Qual in Disruptive Innovation

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Disruptive innovation is the process of developing new technologies and markets that replace the incumbent. If continuous innovation is doing better then disruptive innovation is doing differently. The dilemma that organisations face is the balance between risk and reward of these two types of innovation. Continuous innovation is a low risk strategy that has gained […]