Resources for the Research Community
Starting your own company through creativity and innovation is as much an American ideal as, well, something very American. The United States’ quick growth is the result of many heroes and hard working people. Some of the most hard working among them being the innovative thinkers, inventors, and creators from our short history. Without those [...]
Learn how to use tablets and smartphones for an innovative new data collection methodology called Extended Intercept. Join Survey Analytics for a complimentary webinar on Thursday, March 28th, 2013 at 10am San Francisco time / 1pm New York time / 5pm London time (and Friday, March 29th at 4:00am Sydney time). We are pleased to present special guest [...]
I recently had the opportunity to speak with Stefano Aldrovandi, the co-founder of Madai, a really interesting London-based company that provides technology that “allows you to do market research while selling your products.” I think that’s going to be of interest to a lot of people that visit Research Access! Enjoy the interview! Dana Stanley: Stefano, welcome, [...]
By Greg Deinzer (with reliable input from Mike Scott and Jason Mantel) In my GreenBook Blog posting, “Is Market Research Reliable?” there was as much discussion on whether or not “reliable” was the correct word to use as there was on the findings. Commenters suggested changing “reliable” to “believable,” “credible,” “valid,” “trustworthy” or even “peachy [...]
With the Super Bowl being held in the party haven of New Orleans this year, it’s only fitting that Americans across the country plan to do plenty of partying of their own. The Sunday of the Super Bowl, the annual championship of the National Football League, is considered an unofficial national holiday in the United [...]
I cut the cord on my landline phone about five years ago. I never gave my home phone number to business contacts or friends. My home answering machine had become a receptacle for receiving telemarketing — and survey research — calls. I asked myself, “Why am I paying for this service?” Like me (and probably [...]
In the movie Field of Dreams, Kevin Costner plays a farmer living in rural Iowa, who hears a voice while walking through his cornfield; “If you build it, he will come” (often misquoted “If you build it, they will come”) and sees a vision of a baseball field. Kevin’s character Ray Kinsella plows under his corn [...]
What’s your worst market research experience? Mine was back in 1995. At that time I was working as a research analyst in Washington, DC for pollster Celinda Lake. I was in Los Angeles conducting research on behalf of a public affairs advocacy client. Specifically who the client was, I honestly can’t remember. Perhaps I’ve blocked [...]
As the marketing and market research world get more and more comfortable with mobile technology, there are opportunities to go beyond the traditional survey in this innovative realm. Sure, it’s easy to do your first few mobile surveys using tried and true surveys, such as a customer feedback survey or an attitude and usage study. [...]
According to recent data from the Pew Internet & American Life Project, mobile penetration in the U.S. has reached fully 85%, whereas smartphone penetration has reached 45%. The picture is even rosier in the UK, where, according to TechCrunch, smartphone penetration has reached 58%. I remember back in the early 2000′s when I was working [...]
