Social Media Campaigns by the Numbers

Social Media Marketing book cover

The following is an excerpt from  Social Media Marketing All-in-One For Dummies. Published under license from John Wiley & Sons, Inc. In spite of the hype, social media is, at its core, a form of strategic marketing communications. As a business owner, you must balance the subjective aspects of branding, sentiment, good will, and quality [...]

Radio: The Forgotten 3.7 Trillion Impression Medium

Mike Dougherty of Jelli

Romi Mahajan, co-founder of Research Access, recently interviewed Mike Dougherty (pictured above), CEO of Jelli, a cloud-based ad platform for the global radio market. Q: Mike, tell me about radio.  I will admit not many folks are talking about it nowadays. All I hear is “social, mobile, digital.” A: Radio continues to be a fertile [...]

Cookies Will Be the Next Victim of the Mobile Revolution

Safari logo

No, we are not talking about Girls Scout Cookies. We are talking about the data stored on your machine by websites when you surf using a web browser like Chrome, Firefox or Internet Explorer. As you browse, each website stores pieces of information, in order to provide you with functionality such as remaining logged in [...]

Using a Virtual Simulation to Create Next-Gen Marketers

Muzzy Lane software screenshot

Every year thousands of students enter college with a focus on developing skills, and ultimately a career, in marketing.  This subject presents special challenges for instructors to teach, since no small amount of marketing is trial and error, or making a judgment based on past experience.  So how does a motivated student leave school prepared [...]

The HUMAN Brand

The Human Brand book cover

When Domino’s Pizza launched a new pizza recipe in late 2009, CEO Patrick Doyle took the unusual step of appearing in TV commercials to offer his humble apologies that Domino’s old recipe hadn’t been very good. In the first quarter of 2010, Doyle’s heartfelt requests for a second chance from his customers earned Domino’s the [...]

Do Emotions in Advertising Drive Sales?

TV watcher laughing

At the 2013 ESOMAR Annual Congress in Istanbul, Nick Langeveld and Rana El Kaliouby of Affectiva discussed their research with Mars into using facial coding to understand the relation between emotional ads and sales effectiveness. “Good ads solicit strong emotion: happiness, surprise, even crying a little,” said Nick. “But does that emotion translate into a [...]

What Market Researchers Can Learn From Sales Professionals

Kathryn Korostoff

When planning a sales effort, there are a lot of different ways to contact the other party to request a meeting.  You could call them, send a text, send an email, or contact them on Skype.  You can even, in some cases, decide to do an in-person visit. But what do you think a great [...]

Ethical Marketing

To Thine Own Self - Honesty in Marketing

It’s hard to imagine a truly conscientious marketer who won’t be delighted and energized by the ideas in Romi Mahajan’s newest book, To Thine Own Self: Honesty In Marketing. Romi comes out slugging like George Foreman. He ruthlessly questions the marketing status quo: Should Martin Luther King Jr.’s birthday, the only US holiday that celebrates [...]

[SURVEY] How Do Marketers Use Marketing Services Firms?

Too Many Questions

The world of marketing has gotten incredibly complex as new channels emerge, messaging paradigms change, and individuals move from role to role.  In keeping with this complexity, vendors who provide marketing services struggle to keep up with the trends of the day and are in need of direction. In order to understand how professionals involved [...]

Digital Signal Analytics is for Closers

glengarry-glen-ross

“These are the new leads. These are the Glengarry leads. And to you they’re gold, and you don’t get them. Why? Because to give them to you would be throwing them away. They’re for closers.” So says the sinister Blake (Alec Baldwin) in one of the more memorable lines from Glengarry Glen Ross, the dark [...]