Using a Virtual Simulation to Create Next-Gen Marketers

Muzzy Lane software screenshot

Every year thousands of students enter college with a focus on developing skills, and ultimately a career, in marketing.  This subject presents special challenges for instructors to teach, since no small amount of marketing is trial and error, or making a judgment based on past experience.  So how does a motivated student leave school prepared [...]

The HUMAN Brand

The Human Brand book cover

When Domino’s Pizza launched a new pizza recipe in late 2009, CEO Patrick Doyle took the unusual step of appearing in TV commercials to offer his humble apologies that Domino’s old recipe hadn’t been very good. In the first quarter of 2010, Doyle’s heartfelt requests for a second chance from his customers earned Domino’s the [...]

Do Emotions in Advertising Drive Sales?

TV watcher laughing

At the 2013 ESOMAR Annual Congress in Istanbul, Nick Langeveld and Rana El Kaliouby of Affectiva discussed their research with Mars into using facial coding to understand the relation between emotional ads and sales effectiveness. “Good ads solicit strong emotion: happiness, surprise, even crying a little,” said Nick. “But does that emotion translate into a [...]

What Market Researchers Can Learn From Sales Professionals

Kathryn Korostoff

When planning a sales effort, there are a lot of different ways to contact the other party to request a meeting.  You could call them, send a text, send an email, or contact them on Skype.  You can even, in some cases, decide to do an in-person visit. But what do you think a great [...]

Ethical Marketing

To Thine Own Self - Honesty in Marketing

It’s hard to imagine a truly conscientious marketer who won’t be delighted and energized by the ideas in Romi Mahajan’s newest book, To Thine Own Self: Honesty In Marketing. Romi comes out slugging like George Foreman. He ruthlessly questions the marketing status quo: Should Martin Luther King Jr.’s birthday, the only US holiday that celebrates [...]

[SURVEY] How Do Marketers Use Marketing Services Firms?

Too Many Questions

The world of marketing has gotten incredibly complex as new channels emerge, messaging paradigms change, and individuals move from role to role.  In keeping with this complexity, vendors who provide marketing services struggle to keep up with the trends of the day and are in need of direction. In order to understand how professionals involved [...]

Digital Signal Analytics is for Closers

glengarry-glen-ross

“These are the new leads. These are the Glengarry leads. And to you they’re gold, and you don’t get them. Why? Because to give them to you would be throwing them away. They’re for closers.” So says the sinister Blake (Alec Baldwin) in one of the more memorable lines from Glengarry Glen Ross, the dark [...]

Do CMOs Use Market Research?

CMO

Do CMOs use market research? The IBM CMO study took a look at that very question among many others in 2011. The study comprised more than 1,700 Chief Marketing Officers worldwide in 64 countries and 19 industries. IBM asked CMOs whether they use each of a long list of sources “to influence strategy decisions.” Can [...]

[VIDEO] Interview with Scott Vaughan, CMO, UBM Tech

Scott Vaughan

This interview was conducted at the 2012 Online Marketing Summit in Santa Clara, California on Wednesday, October 24, 2012. I spoke with Scott Vaughan, CMO of UBM Tech. Scott gave some interesting insights on what it’s like to run marketing for a large technology publishing and services company. Enjoy!

[VIDEO] Taming Big Data with Adobe

Object 4

This video was taken today at the 2012 Online Marketing Summit in Santa Clara, California. My guest was Chris Wareham, who heads product management for Adobe Digital Marketing Suite, the heir to Omniture. I caught up with Chris just after his talk at the conference, which was entitled “How Marketing-Focused Technology Can Tame Big Data.”