This interview was conducted at the 2012 Online Marketing Summit in Santa Clara, California on Wednesday, October 24, 2012. I spoke with Scott Vaughan, CMO of UBM Tech. Scott gave some interesting insights on what it’s like to run marketing for a large technology publishing and services company. Enjoy!
This video was taken today at the 2012 Online Marketing Summit in Santa Clara, California. My guest was Chris Wareham, who heads product management for Adobe Digital Marketing Suite, the heir to Omniture. I caught up with Chris just after his talk at the conference, which was entitled “How Marketing-Focused Technology Can Tame Big Data.”
Today at 1pm Eastern there will be a special live episode of RomiCast with Romi Mahajan. Romi will interview Tim McKinnon, President of Ektron, Inc. Digital technologies have changed the face of marketing and research over the last decade. As companies move from traditional selling to digital experience provision, the marketing and research professions have had [...]
I recently had the chance to sit down and speak with Yarin Negri, Director of Marketing at marketing automation software company Intlock. In this interview we dive deep into web analytics, and we discuss Intlock’s use of integrated survey questions in their technology tool. Dana Stanley: Good afternoon, Yarin. Please tell me in a nutshell [...]
The Super Bowl is huge in every way, even when it comes to market research. It is by far the biggest sporting event in the U.S. Perhaps more significantly, it is annually the highest rated television program. The contest is preceded by two weeks of sheer, unadulterated hype. It’s not just the sports networks and [...]
Research Access may be the single best resource for information about how to use QR codes in market research. Here’s a link to all our articles on those little (not always) black and white scannable codes. Now we’ve taken it a step further. Presenting the Research Access QR Code Gallery. Because we write about QRs [...]
We at Research Access are fascinated by QR codes, and thus we are always on the lookout for new data on those little guys. As luck would have it, our friends at market research firm Chadwick Martin Bailey just conducted a really interesting investigation of consumer knowledge of and attitudes toward QR codes. I had [...]
[Editor's Note: This post originally appeared on our sister site, GameAccess] Misfits is a hugely popular TV show here in the UK hosted by Channel 4′s cool, younger channel, E4. It’s about four young people who have to take part in Community Service (which is reserved as a punishment for young petty criminals here in [...]