Resources for the Research Community
Research Access may be the single best resource for information about how to use QR codes in market research. Here’s a link to all our articles on those little (not always) black and white scannable codes. Now we’ve taken it a step further. Presenting the Research Access QR Code Gallery. Because we write about QRs [...]
We at Research Access are fascinated by QR codes, and thus we are always on the lookout for new data on those little guys. As luck would have it, our friends at market research firm Chadwick Martin Bailey just conducted a really interesting investigation of consumer knowledge of and attitudes toward QR codes. I had [...]
[Editor's Note: This post originally appeared on our sister site, GameAccess] Misfits is a hugely popular TV show here in the UK hosted by Channel 4′s cool, younger channel, E4. It’s about four young people who have to take part in Community Service (which is reserved as a punishment for young petty criminals here in [...]
This weekend I watched the new American movie version of The Girl with the Dragon Tattoo, based on the first book of Stieg Larsson’s trilogy. I’ll try not to reveal too much of the plot, in case you haven’t seen it, or the original Swedish movie, or read the book. Though, if you haven’t by [...]
Cosmopolitan Magazine has been in the survey business as long as any organization I know. For as long as I’ve been standing in supermarket checkout lines they’ve been posing, er, interesting questions on their cover. Sure, these quizzes are not actual surveys; in fact, to the best of my knowledge the results are never even [...]
As anticipated, it was a fascinating and thought-provoking discussion yesterday in the Market Research Trends 2012 webinar. There were over 40 people in attendance live, and there were many interesting questions submitted by the audience. The discussion featured Lenny Murphy, editor of the GreenBook Blog, and Romi Mahajan, CMO of Metavana (Vivek Bhaskaran, CEO of [...]
After you’ve been blogging for a few months, it’s a good idea to take a step back, examine what’s worked, and refine your blogging strategy. Especially if you have only recently begun blogging, it’s important to frequently review your strategy and successes, to make sure that you are progressing toward your goals. This can be [...]
[Editor's Note: this post originally appeared on my personal blog, DanaStanley.com.] It’s ironic, isn’t it? We’re advising others on marketing strategy and tactics; our advice is used to formulate email campaigns, website copy, online and offline advertisements and more. Yet our own marketing is often no better, and in some cases is even worse, than [...]
Editor’s Note: I recently attended the Social Media FTW (For the Win) conference where HubSpot‘s Chief Marketing Officer, Mike Volpe was a keynote speaker. During his talk, Mike contrasted the analytics HubSpot gives marketers with traditional feedback, using focus groups as an example. I caught up with Mike afterward to get his further perspectives on market [...]
Romi Mahajan is a well-known technology marketing speaker and expert; he serves on a variety of advisory boards and speaks at over a dozen industry events per year. He most recently served as the Worldwide Director of Sales and Strategy for the Digital Marketing and Search team at Microsoft. Prior to Microsoft, Romi was founder [...]
