Interview with Y&R Chief of Staff J.J. Schmuckler

YRLogo

I recently had the privilege of sitting down for an interview with J.J. Schmuckler – the Chief of Staff of one of the most revered advertising agencies in the world, Young & Rubicam. We had a very interesting conversation about Y&R’s approach to advertising, marketing and research in the digital age. Dana Stanley: Good afternoon, […]

An Interview with Shannon Ryan, General Manager, Online Marketing Summit

shannonRyan.jpg

Next week I’ll be covering the Online Marketing Summit in Santa Clara for Research Access. Here is an interview I conducted with Shannon Ryan, General Manager of the OMS. Shannon has had an impressive career in marketing prior to leading OMS. She has held senior leadership roles in marketing on both the agency and brand side, […]

Live RomiCast: An Interview with Tim McKinnon of Ektron

Tim McKinnon

Today at 1pm Eastern there will be a special live episode of RomiCast with Romi Mahajan. Romi will interview Tim McKinnon, President of Ektron, Inc. Digital technologies have changed the face of marketing and research over the last decade. As companies move from traditional selling to digital experience provision, the marketing and research professions have had […]

An Interview with Michael Hack of QuePort

Michael Hack, CEO, QuePort social business software

Here is an interview I conducted recently with Michael Hack, CEO of QuePort (pronounced “Q Port”) a very interesting social software company based in Germany.  QuePort allows information to find you, as they say.  It expands your network beyond people you already know and finds people you might want to know. Dana Stanley: OK. We’re here today […]

An Interview with Rob Fuggetta of Zuberance

Rob Fuggetta

I recently had the chance to sit down with Rob Fuggetta, the CEO and founder of Zuberance and the author of Brand Advocates. Zuberance is combining a more traditional metric – the Net Promoter score – with social media. This is a great example of combining research and internet technology to create something entirely new […]

An Interview with QuestionPro’s Erik Koto on the Acquisition of PollBob

Erik Koto

Editor’s Note:  There was big news today as online survey software company QuestionPro announced its intent to acquire polling site PollBob. Research Access is pleased to bring you this exclusive interview with QuestionPro President Erik Koto about the PollBob acquisition. Dana Stanley: Hello, Erik; thanks for taking some time to talk. Erik Koto: Thanks for […]

An Interview with Yarin Negri of Intlock

Yarin Negri

I recently had the chance to sit down and speak with Yarin Negri, Director of Marketing at marketing automation software company Intlock. In this interview we dive deep into web analytics, and we discuss Intlock’s use of integrated survey questions in their technology tool. Dana Stanley: Good afternoon, Yarin. Please tell me in a nutshell […]

Dan Ariely on Keeping Respondents (and Researchers) Honest

Dan Ariely

Last week I had the honor and pleasure of interviewing Dan Ariely, who is one of the leading thinkers in the field of behavioral economics – a discipline that is becoming increasingly relevant to market research. I asked Professor Ariely a number of questions about his new book, “The Honest Truth About Dishonesty,” and he told […]

U.S. Census Director Robert Groves: Exclusive Research Access Interview

Dr. Robert Groves

I am very pleased and proud to present the Research Access interview of Dr. Robert Groves, Director of the U.S. Census. I conducted the interview on-site at the Census Bureau headquarters on May 23rd. I would like to thank Dr. Groves as well as staff members at the Bureau who made this interview possible.  Here’s […]

Huffington Post Senior Polling Editor Mark Blumenthal: Exclusive Research Access Interview

Mark Blumenthal

If you follow politics, you’ve probably read Mark Blumenthal’s work. As Senior Polling Editor for the HuffPost Pollster section of the Huffington Post, Mark’s articles follow the ups and downs of political polls for one of the highest traffic media websites in the world. However, Mark goes far beyond the simple horse-race analysis. As a […]