Interview with Kevin Hughes

Various microphones aligned at press conference isolated over a

It’s January, when people often act on their New Year’s resolution to find a better job. With that in mind, I interviewed Kevin Hughes, president of Parallel Futures, a market-research recruitment firm in Baltimore, about the demand for qualitative researchers. Q: Since the economic recession hit in 2008, how have the career trajectories of qualitative […]

Making Limes out of Lemons: A Wearable That Connects At Conferences

lime being held

Romi Mahajan is a marketer, author, and investor and advises a variety of companies, including promising technology startups. Today, we discuss one of these firms—Limefy. RA:  Romi, you’ve written for Research Access before and many of your companies have been profiled here. Please tell us about your latest advisory position, at Limefy. Romi:  I’m honored […]

The N in Text Analytics: Text Mining with Different Sample Sizes

close up of rune stones

Each day we’re counting down our Top 12 blog posts of 2014. Coming in at #12 is this interview originally published April 17. I recently had the opportunity to interview Tom H. C. Anderson, the founder of Anderson Analytics, about his ongoing application of text analytics to market research. Q: What’s the process for optimally […]

The Future of UX, as Seen by an Educator Who Trains Future UXers

getto

What is the future of UX (User Experience)? Where better to look for the answer than in the classroom, where the next generation of UX professionals are being trained. We talked to East Carolina University’s Guiseppe Getto, a longtime UX professor, researcher, and consultant, about teaching UX and looking into the field’s future in the […]

Triple-S Provides a Survey Interchange Standard

Video devices  with connected  cables

I recently had the opportunity to interview Dr. Stephen Jenkins, a founding member of the Triple-S Group and, in his day job, managing director of Snap Surveys. He brought me up to date on the Triple-S Group’s work. Q: What is the Triple-S standard? A: The goal of the Triple-S standard is to define a […]

An Interview with Howard Fienberg About Sugging

Howard Fienberg, PLC

One of the pleasures of volunteering on the Board of the Marketing Research Association (MRA) has been the opportunity to get to know Howard better. Howard Fienberg, PLC is the director of government affairs for the MRA and champions the needs of the industry to federal and state agencies and departments. I recently had the […]

Innovation From Across the Organization

One glowing eco compact fluorescent light bulb © masterzphotofo Fotolia

I recently had the chance to interview Patrick Younge about his perspective and experiences with innovation in the media industry. Q: Pat, thank you very much for taking the time to chat with us. Can you tell us a little bit about yourself, especially within the context of your history with media and the role […]

Radio: The Forgotten 3.7 Trillion Impression Medium

Mike Dougherty of Jelli

Romi Mahajan, co-founder of Research Access, recently interviewed Mike Dougherty (pictured above), CEO of Jelli, a cloud-based ad platform for the global radio market. Q: Mike, tell me about radio.  I will admit not many folks are talking about it nowadays. All I hear is “social, mobile, digital.” A: Radio continues to be a fertile […]

Social Business Software QuePort Pushes Social Graph Data

Social Business Software

In September we published an interview with Michael Hack, CEO of QuePort, a company innovating in social business software. QuePort allows social information to find you rather than the other way around. I recently had the opportunity to check in with Hack to see how QuePort is progressing. He was quite enthusiastic about the conversations […]

[VIDEO] Interview with Scott Vaughan, CMO, UBM Tech

Scott Vaughan

This interview was conducted at the 2012 Online Marketing Summit in Santa Clara, California on Wednesday, October 24, 2012. I spoke with Scott Vaughan, CMO of UBM Tech. Scott gave some interesting insights on what it’s like to run marketing for a large technology publishing and services company. Enjoy!