Speak Now or Forever Hold Your Peace: Creating Meaning by Acting in the Moment

man having presentation at seminar

In so many scenarios both personal and professional, the ability to make a difference, to both act and react in a meaningful way, is a time-stamped activity with “decay” starting at the close of the incident to which one is reacting or the opportunity on which one wants to act. The ability to act in […]

Getting Closer to the Youth Market

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On March 25, 2015, ESOMAR took time to promote their upcoming summer academy. Part of the festival of learning will include deeper insights into cross-generational branding. Joeri Van den Bergh, of InSites Consulting, and author of the book How Cool Brands Stay Hot, provided a first glance at the topic. Millennials, or those presently aged […]

Brand New MR – Marketing for Market Researchers

Brand New MR - ties infographic

I was lucky enough to be invited to speak at the inaugural IIeX Insights Marketing Day in New York City in September. Having spent the best part of 15 years doing marketing within the insights industry, this event was like Christmas and Birthday rolled into one for me, with an added Greenbook ribbon! Who would […]

5 Insights from the CASRO Digital Research Conference

Young man analyzing photos against blue sky

Who says market research isn’t exciting? I’ve been a market researcher for the past sixteen years, and I’ve seen the industry change dramatically since the days when telephone questionnaires were the norm. I still remember my excitement when disk-by-mail became popular! But I don’t think I’ve ever felt as excited about market research as I […]