Resources for the Research Community
When Apple founder Steve Jobs died a few months ago, there was an unprecedented reaction to the death of a business leader. In the week or so after his death, there was a huge amount of online conversation about Jobs, much of it in the form of tributes and an outpouring of sentiment. I personally [...]
My son, who started high school in September, is “enjoying” a rite of passage this week; he’s taking his first set of mid-terms. Come to find out, flashcards as a study tool may soon go the way of the Sony Walkman. Enter Quizlet. My son had a huge list of vocabulary words to learn. He [...]
As anticipated, it was a fascinating and thought-provoking discussion yesterday in the Market Research Trends 2012 webinar. There were over 40 people in attendance live, and there were many interesting questions submitted by the audience. The discussion featured Lenny Murphy, editor of the GreenBook Blog, and Romi Mahajan, CMO of Metavana (Vivek Bhaskaran, CEO of [...]
Today, in about 30 mins BadgeFarm will be conducting a webinar to introduce BadgeFarm. I am really excited to oversee the launch of BadgeFarm – which has been under the wraps for quite a while. If you are interested in Gamification and how is pertains to engagement, marketing and our everyday lives – you should [...]
Editor’s Note: This post was originally published a few days before “Black Friday” on the Survey Swipe blog. This “Black Friday” is shaping up to be the most contentious yet. Some 152 million shoppers say they will hit stores on November 25, the day after U.S. Thanksgiving, up 10.1 percent from 138 million people last [...]
We at Research Access are admittedly big fans of mobile market research. That’s why we’re super-excited about the deal announced today between RA-sponsor Survey Analytics and Ipsos Loyalty. To our knowledge, this is the first instance of a major global market research player putting all their cards on the table when it comes to mobile market [...]
Survey Analytics is pleased to report that our recent poll of King County, Washington voters called the outcome of the State of Washington’s liquor privatization initiative with a high degree of precision. Our political poll marks an exciting and innovative, new approach whereby public opinion researchers, public affairs firms, political consultants and political campaigns themselves [...]
[Editor's Note: this post was originally published on the Survey Analytics Blog.] My friend Scott Liang from Parametric keeps telling me – the quicker you collect feedback from the Point-of-Transaction, the better the recall and quality is. While I have absolutely no way of [...]
I’ve worked in many roles in market research, but never as an in-house market researcher in a corporation. I’ve always felt bad for them in that I know they get a constant stream of suitors among would-be market research suppliers. In particular, at conferences as it appears they’re being accosted left and right by hungry supply-side [...]
How much is market research worth? How much are insights worth? How much are insights that will make a difference for your business worth? These are all questions that are on the minds of many in the market research community. Recent economic challenges have made it more and more difficult for clients to justify spending [...]
