The Gedrankenexperiment

craft microbrew beers are in a sampler tray at a brewery

As we did last year, all through January, we featured some “Lost Gems” from 2014 — some great posts that deserved to get wider notice than they did the first time out. Here’s the last in this series. As market researchers we like to classify people and in particular we like to classify how people [...]

Harnessing the New Marketing ATOM

atom

To start 2015, we are featuring some “Lost Gems” from 2014 — some great posts from other blogs that deserved to get wider notice than they did the first time out. The truly transformational part of marketing in a digital age is that brands can now become Media, attracting their own audiences. The transformation follows [...]

How to Generate Ideas for Names

Pieces of paper for ideas in bowl on wooden table

The following is an excerpt from Stir It Up! Recipes for Robust Insights and Red Hot Ideas by Laurie Tema-Lyn. Published under license from Paramount Books. Mouthfeel This is a great exercise if you are working with a client on a name generation project. Getting the “feel” for a name by saying it out loud is particularly important now [...]

General Mills Market Research Goes Mobile and Beyond

General Mills logo

Each day we’re counting down our Top 12 blog posts of 2014. Coming in at #11 is this presentation recap originally published September 19. Are you still staring at 10 people behind some glass in a focus group facility, or asking people in a traditional online survey to recall the products they considered, their behavioral [...]

An Excerpt from Stir It Up! Recipes for Robust Insights and Red Hot Ideas

Stir It Up book cover

The following is an excerpt from Stir It Up! Recipes for Robust Insights and Red Hot Ideas by Laurie Tema-Lyn. Published under license from Paramount Books. Idea Developers Remember the song, “Turn, Turn, Turn (to Everything There Is a Season),” adapted from the Book of Ecclesiastes and put to music by Pete Seeger in 1959? It became a [...]

Use the COSTAR Model to Polish Ideas Into Innovations

sea glass

On October 21, 2014, we were treated to rare insight into the thought process of Silicon Valley innovators. The old adage that all the good ideas have been taken just isn’t true. Vivek Bhaskaran, CEO of IdeaScale; Herman Gyr, author and consultant; and Pat Younge, formerly of the Travel Channel and BBC, each provided solid [...]

Innovation From Across the Organization

One glowing eco compact fluorescent light bulb © masterzphotofo Fotolia

I recently had the chance to interview Patrick Younge about his perspective and experiences with innovation in the media industry. Q: Pat, thank you very much for taking the time to chat with us. Can you tell us a little bit about yourself, especially within the context of your history with media and the role [...]

How Can We Harness Entrepreneurial Innovation?

Lightbulbs of Thomas Edison and infringers

Every company wants to have the next great product or service. Some of the most disruptive ones lately have come out of the sharing economy—think Uber or Airbnb. The vast majority of these ideas have come from independent individuals who build companies around an idea rather than ideas within the framework of a company. In [...]

You Are Not Steve Jobs

Steve Jobs with the Apple iPad

There was an interesting post recently on LinkedIn by Gregory Ciotti about Why Steve Jobs Didn’t Listen to His Customers. I’ve heard the Jobs quote that bashes focus groups a million times… and the Henry Ford quote about faster horses that again rejects the notion of soliciting feedback to inform new ideas. I get it. However, the [...]

Crowdsourcing Innovation from an Employee Online Community

crowd around flaming stage

In the fall of 2012, BAYADA Chief Operating Officer Linda Siessel challenged the organization to find a solution for identifying and gathering the innovative thinking that was taking place in the 260 BAYADA service offices around the country. BAYADA Home Health Care is a trusted leader in home health care—providing home health care services to [...]