Crowdsourcing Innovation from an Employee Online Community

crowd around flaming stage

In the fall of 2012, BAYADA Chief Operating Officer Linda Siessel challenged the organization to find a solution for identifying and gathering the innovative thinking that was taking place in the 260 BAYADA service offices around the country. BAYADA Home Health Care is a trusted leader in home health care—providing home health care services to [...]

Innovation in MR

lightbulb in front of stock chart

I spent most of last week in Atlanta at the Insight Innovation Exchange. All I can say is, “Whew!” There must have been 150 presentations over the three days, most a merciful 20 minutes with a few meatier 40 minute sessions mixed in. Coming on the heels of MRMW in Chicago just two weeks ago, [...]

Wearable Market Research: Emerging Trend or Geeky Fad?

wearable technology

Google Glass, a Samsung watch, FitBit, those Disney MagicBands. Wearable technology is no longer science fiction, especially if the market grows at predicted: from $750 million in 2012 to $5.8 billion in 2018. It wasn’t too long ago that researchers pondered over how mobile would change the industry, and wearables are the next iteration of mobile. [...]

The Role of Fast Failure in Driving Innovation

Innovate or Die book cover

Thomas Edison is famous for the quote “I have not failed. I’ve just found 10,000 ways that won’t work.” Jack Matson, PhD, Emeritus Professor of Environmental Engineering at Penn State, takes this a step further, coining the phrase “Intelligent Fast Failure.” I recently read excerpts from his book called Innovate or Die: A Personal Perspective [...]

Crowdsourcing vs. Surveys: Insight Beyond Forms and Votes

gingerbread cookies with heads together

The relatively new data collection model of crowdsourcing is becoming increasingly prevalent in modern marketing strategy. Those familiar with survey methodology are most likely wondering when to utilize crowdsourcing vs. surveys, and how to interpret the resulting data. And although they have much in common (for example, both data collection systems can be set up [...]

Social Media Dystopia: The Circle Is The Next Must-Read MRX Book

The Circle book cover

Way back in 1947, John Campbell, Jr., the editor of Astounding Science Fiction, articulated a central premise of the genre he was shaping: “To be science fiction, not fantasy, an honest effort at prophetic extrapolation from the known must be made.” Dave Eggers – best known for his memoir A Heartbreaking Work of Staggering Genius [...]

3 Phases of Collaboration Throughout the Innovation Lifecycle

bulb and team of paper man showing concept of teamwork

When companies or individuals consider crowdsourcing as a component of ongoing innovation for their organization, they often think that their network is only involved in the initial phase: ideation or idea gathering. This phase of crowdsourcing is often referred to as open innovation. And although numerous innovation software solutions provide this base level of functionality, [...]

Four Collaborative Steps to Innovation

IdeaScale innovation process

Open innovation is the practice of collecting data from a wide audience in order to solve problems or evolve. And this practice is being utilized in every industry, from government to nonprofits to enterprise-level companies to universities, with numerous different end goals and objectives. Marketers are using it for research, product managers are using it [...]

Research Innovation at Net Gain 8

Downtown Toronto - including the Rogers Centre, CN Tower, and banking district - in late summer.

At the end of January, Canada’s Market Research and Intelligence Association (MRIA) presented the eighth annual Net Gain conference. This one-day conference explores cutting-edge trends in the market research industry. This year’s conference included presentations on mobile market research, the growth of automation in research, customer communities, and behavioral economics, among others. My summary of [...]

Where Do Market Research Ideas Come From?

marketing research ideas

Part of NewMR’s mission is to be at the boundaries of new ideas. To that end, NewMR, in partnership with Greenbook Blog and Research Access, surveyed 125 market researchers about sources of inspiration and change for the industry: Where do market research ideas come from? While this is not a representative view of the industry, [...]