Innovation From Across the Organization

One glowing eco compact fluorescent light bulb © masterzphotofo Fotolia

I recently had the chance to interview Patrick Younge about his perspective and experiences with innovation in the media industry. Q: Pat, thank you very much for taking the time to chat with us. Can you tell us a little bit about yourself, especially within the context of your history with media and the role [...]

How Can We Harness Entrepreneurial Innovation?

Lightbulbs of Thomas Edison and infringers

Every company wants to have the next great product or service. Some of the most disruptive ones lately have come out of the sharing economy—think Uber or Airbnb. The vast majority of these ideas have come from independent individuals who build companies around an idea rather than ideas within the framework of a company. In [...]

General Mills Market Research Goes Mobile and Beyond

General Mills logo

  Are you still staring at 10 people behind some glass in a focus group facility, or asking people in a traditional online survey to recall the products they considered, their behavioral intention, and what they actually did? Ryan Backer, Global Insights for Emerging Tech at General Mills, reminds us of the obvious this week [...]

You Are Not Steve Jobs

Steve Jobs with the Apple iPad

There was an interesting post recently on LinkedIn by Gregory Ciotti about Why Steve Jobs Didn’t Listen to His Customers. I’ve heard the Jobs quote that bashes focus groups a million times… and the Henry Ford quote about faster horses that again rejects the notion of soliciting feedback to inform new ideas. I get it. However, the [...]

Crowdsourcing Innovation from an Employee Online Community

crowd around flaming stage

In the fall of 2012, BAYADA Chief Operating Officer Linda Siessel challenged the organization to find a solution for identifying and gathering the innovative thinking that was taking place in the 260 BAYADA service offices around the country. BAYADA Home Health Care is a trusted leader in home health care—providing home health care services to [...]

Innovation in MR

lightbulb in front of stock chart

I spent most of last week in Atlanta at the Insight Innovation Exchange. All I can say is, “Whew!” There must have been 150 presentations over the three days, most a merciful 20 minutes with a few meatier 40 minute sessions mixed in. Coming on the heels of MRMW in Chicago just two weeks ago, [...]

Wearable Market Research: Emerging Trend or Geeky Fad?

wearable technology

Google Glass, a Samsung watch, FitBit, those Disney MagicBands. Wearable technology is no longer science fiction, especially if the market grows at predicted: from $750 million in 2012 to $5.8 billion in 2018. It wasn’t too long ago that researchers pondered over how mobile would change the industry, and wearables are the next iteration of mobile. [...]

The Role of Fast Failure in Driving Innovation

Innovate or Die book cover

Thomas Edison is famous for the quote “I have not failed. I’ve just found 10,000 ways that won’t work.” Jack Matson, PhD, Emeritus Professor of Environmental Engineering at Penn State, takes this a step further, coining the phrase “Intelligent Fast Failure.” I recently read excerpts from his book called Innovate or Die: A Personal Perspective [...]

Crowdsourcing vs. Surveys: Insight Beyond Forms and Votes

gingerbread cookies with heads together

The relatively new data collection model of crowdsourcing is becoming increasingly prevalent in modern marketing strategy. Those familiar with survey methodology are most likely wondering when to utilize crowdsourcing vs. surveys, and how to interpret the resulting data. And although they have much in common (for example, both data collection systems can be set up [...]

Social Media Dystopia: The Circle Is The Next Must-Read MRX Book

The Circle book cover

Way back in 1947, John Campbell, Jr., the editor of Astounding Science Fiction, articulated a central premise of the genre he was shaping: “To be science fiction, not fantasy, an honest effort at prophetic extrapolation from the known must be made.” Dave Eggers – best known for his memoir A Heartbreaking Work of Staggering Genius [...]