50+ Rewards That Will Excite Innovation

Start-up Team

We surveyed clients about their ideas of rewards that will engage communities, here are some of their top ideas. In the Office An extra personal day Ability to set your own hours A “leave early” free pass Offer summer hours A day with the boss Meet the CEO Name a conference room Name a product […]

It’s Time to Be Bold: 5 Takeaways from the IIR FUSE Conference

Lion (Panthera leo)

The recent FUSE conference gathered top branding and design leaders to talk about disruption, brand strategy, and the changing marketplace. Until recently, branding experts urged brands to focus on mindfulness: gather the data, listen, and react to the results. But a new economy demands a bold and proactive approach—listening is great but it’s not nearly enough. […]

The Gedrankenexperiment

craft microbrew beers are in a sampler tray at a brewery

As we did last year, all through January, we featured some “Lost Gems” from 2014 — some great posts that deserved to get wider notice than they did the first time out. Here’s the last in this series. As market researchers we like to classify people and in particular we like to classify how people […]

Harnessing the New Marketing ATOM

atom

To start 2015, we are featuring some “Lost Gems” from 2014 — some great posts from other blogs that deserved to get wider notice than they did the first time out. The truly transformational part of marketing in a digital age is that brands can now become Media, attracting their own audiences. The transformation follows […]

How to Generate Ideas for Names

Pieces of paper for ideas in bowl on wooden table

The following is an excerpt from Stir It Up! Recipes for Robust Insights and Red Hot Ideas by Laurie Tema-Lyn. Published under license from Paramount Books. Mouthfeel This is a great exercise if you are working with a client on a name generation project. Getting the “feel” for a name by saying it out loud is particularly important now […]

General Mills Market Research Goes Mobile and Beyond

General Mills logo

Each day we’re counting down our Top 12 blog posts of 2014. Coming in at #11 is this presentation recap originally published September 19. Are you still staring at 10 people behind some glass in a focus group facility, or asking people in a traditional online survey to recall the products they considered, their behavioral […]

An Excerpt from Stir It Up! Recipes for Robust Insights and Red Hot Ideas

Stir It Up book cover

The following is an excerpt from Stir It Up! Recipes for Robust Insights and Red Hot Ideas by Laurie Tema-Lyn. Published under license from Paramount Books. Idea Developers Remember the song, “Turn, Turn, Turn (to Everything There Is a Season),” adapted from the Book of Ecclesiastes and put to music by Pete Seeger in 1959? It became a […]

Use the COSTAR Model to Polish Ideas Into Innovations

sea glass

On October 21, 2014, we were treated to rare insight into the thought process of Silicon Valley innovators. The old adage that all the good ideas have been taken just isn’t true. Vivek Bhaskaran, CEO of IdeaScale; Herman Gyr, author and consultant; and Pat Younge, formerly of the Travel Channel and BBC, each provided solid […]

Innovation From Across the Organization

One glowing eco compact fluorescent light bulb © masterzphotofo Fotolia

I recently had the chance to interview Patrick Younge about his perspective and experiences with innovation in the media industry. Q: Pat, thank you very much for taking the time to chat with us. Can you tell us a little bit about yourself, especially within the context of your history with media and the role […]

How Can We Harness Entrepreneurial Innovation?

Lightbulbs of Thomas Edison and infringers

Every company wants to have the next great product or service. Some of the most disruptive ones lately have come out of the sharing economy—think Uber or Airbnb. The vast majority of these ideas have come from independent individuals who build companies around an idea rather than ideas within the framework of a company. In […]


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