Resources for the Research Community
If you were to ask me what my favorite pastime is, I’d have to say people-watching. No surprise, I am market researcher! Observing people and their interactions with one another can be a great source of inspiration and entertainment. With that in mind, I recently attended my first focus group excited to study our core [...]
The biggest mistake which almost every online panel company does is to overlook the critical importance of respondent satisfaction. But we provide adequate incentives for their time & effort! I have often heard panel managers protesting. Let us first get this thing straight – your incentives are really not that lucrative enough that someone will [...]
Q: WHAT IS MEDIABUNKER? ANSWER: MediaBunker is an innovative mobile application to test your media and get real time feedback. Built into theSurvey Analytics Enterprise Research Platform, MediaBunker offers a distinct competitive advantage when presenting and deploying your media assets to the targeted audience. Q: WHAT ARE THE BENEFITS OF MEDIABUNKER? ANSWER: Take a look at [...]
Learn how to use tablets and smartphones for an innovative new data collection methodology called Extended Intercept. Join Survey Analytics for a complimentary webinar on Thursday, March 28th, 2013 at 10am San Francisco time / 1pm New York time / 5pm London time (and Friday, March 29th at 4:00am Sydney time). We are pleased to present special guest [...]
As a syndicated research analyst, I get exposed to many different resources that could be used to supplement primary market research. One of the data sources I use on a regular basis is offered by NPD. For those unfamiliar with NPD, I’d like to give an overview of this syndicated resource and its strengths and [...]
I’d like to share with Research Access readers a webinar I was involved with today. The session, entitled, “Chainsaw Conjoint” was put on by Survey Analytics. Andrew Jeavons and Esther LaVielle of gave a great overview of discrete choice conjoint and went in depth into the methodology that they use for conjoint. Why “Chainsaw Conjoint?” [...]
Sometimes, we get so busy working IN our business that we forget to work ON our business. When that happens, it helps to step back and take an objective look at what’s going on around you. And one of those areas of your business that most often needs a fresh set of eyes is business [...]
In the movie Field of Dreams, Kevin Costner plays a farmer living in rural Iowa, who hears a voice while walking through his cornfield; “If you build it, he will come” (often misquoted “If you build it, they will come”) and sees a vision of a baseball field. Kevin’s character Ray Kinsella plows under his corn [...]
Here are some suggestions for you to consider when you’re preparing to give a presentation that includes data. It doesn’t matter if you’re presenting to your company’s management, to clients, to industry colleagues at a conference – ultimately most people process data in a similar way. Subordinate the data to the story. When you’re describing [...]
As the marketing and market research world get more and more comfortable with mobile technology, there are opportunities to go beyond the traditional survey in this innovative realm. Sure, it’s easy to do your first few mobile surveys using tried and true surveys, such as a customer feedback survey or an attitude and usage study. [...]
