The N in Text Analytics: Text Mining with Different Sample Sizes

close up of rune stones

I recently had the opportunity to interview Tom H. C. Anderson, the founder of Anderson Analytics, about his ongoing application of text analytics to market research. Q: What’s the process for optimally using text analytics with survey verbatim responses? A: Well, that patented process is something that we’ve obviously put a lot of time and [...]

Is That Rating Scale Just Cute Or Actually Effective?

rating scale video

As the Marketing Manager for an online survey software company, I see a lot of surveys: our own research projects, competitor surveys, our customers’ surveys, surveys from businesses I buy from, and more. In fact, when it comes to online research my ‘reticular activator’ is in overdrive and I can’t help but notice myriad opportunities [...]

4 Things You Didn’t Know You Could Do With Mobile Research

uSamp-mobile

1. Collect video narratives about consumer experiences. Most people like telling stories, but hate to write open-ended responses. Many can’t be bothered to put forth the time and energy that writing requires. This is part of the reason open-ended questions can yield lackluster answers. People are naturally oral storytellers, and mobile video or audio diaries [...]

3 Phases of Collaboration Throughout the Innovation Lifecycle

bulb and team of paper man showing concept of teamwork

When companies or individuals consider crowdsourcing as a component of ongoing innovation for their organization, they often think that their network is only involved in the initial phase: ideation or idea gathering. This phase of crowdsourcing is often referred to as open innovation. And although numerous innovation software solutions provide this base level of functionality, [...]

10 Tips for Optimizing Market Research within Your Organization

gears on path

Now more than ever, with many companies decentralizing marketing research, sharing information and insights is crucial to getting the best return on your marketing research investments. I have worked with numerous organizations that live by the value of their market insights, and there are commonalities in how they encourage a consumer focus throughout their companies.  [...]

Four Collaborative Steps to Innovation

IdeaScale innovation process

Open innovation is the practice of collecting data from a wide audience in order to solve problems or evolve. And this practice is being utilized in every industry, from government to nonprofits to enterprise-level companies to universities, with numerous different end goals and objectives. Marketers are using it for research, product managers are using it [...]

My First In-Home Ethnography

house with toys outside

Come On In, Stranger! Ever wonder what type of person allows market researchers into their home to observe and study them? Well, surprise to me, they’re normal people!  I was convinced only “whack-a-dos” would open up their doors to us.  In short, I was proven wrong.  With each new research methodology I am exposed to, [...]

Using a Balanced Scorecard to Focus Your Business on What Matters

balanced scorecard

Forget what you know about the Balanced Scorecard approach. Most guides don’t really get to the point, as all they talk about are the “four perspectives” that you need to have, business objectives, and KPIs. All that is important, but what is more important is a coherent approach to using these business tools. Goals and [...]

What To Expect From A Focus Group

Bernett focus group room

We asked some of our favorite bloggers to provide us a “lost gem” – a great article that deserved wider response than it received the first time it was published. We wrap up our series with this piece by Lisa Steckert, which was originally published here on May 3.   If you were to ask [...]

Exaggerated Self-reporting of Mobile Phone Use

1 person 2 smartphones - mobile phone use

We asked some of our favorite bloggers to provide us a “lost gem” – a great article that deserved wider response than it received the first time it was published. This piece by Ashley Richards was originally published June 27 for Survey Post. A recent article in the Journal of Computer-Mediated Communication examines the accuracy of self-reported [...]