Marketing VPs vs. Aliens: Gamification Phones Home


We’re counting down our Top 10 blog posts of 2013. Coming in at #7 is this presentation recap originally published June 27. At the ESOMAR 3D Digital Dimensions conference in Boston this week, Olga Churkina of Fresh Intelligence Research and Tristan Morris of PepsiCo shared a fascinating mobile ethnography case study which featured a game [...]

Using a Virtual Simulation to Create Next-Gen Marketers

Muzzy Lane software screenshot

Every year thousands of students enter college with a focus on developing skills, and ultimately a career, in marketing.  This subject presents special challenges for instructors to teach, since no small amount of marketing is trial and error, or making a judgment based on past experience.  So how does a motivated student leave school prepared [...]

The Gamification of Education

The Gamification of Education

Editor’s Note: As summer winds down, Research Access will be getting you ready to go “back to school” with two weeks of posts on the topic of education. Between August 20 and 31 we will be doing a series of posts that will have you ready to put on those new clothes, pack your lunch box [...]

Logos Quiz: The Future of Market Research?


What if you were a marketing executive for a global brand, and I told you I had collected benchmark feedback from thousands of consumers on the top brands in the world, including yours and your competitors’? Would I have your attention? Thanks to my son, I recently became aware of an ingenious app called Logos Quiz [...]

Tips on Gamification for Respondent Engagement


SSI’s Jackie Lorch and Jared Schiers recently did a very well-attended webinar on respondent engagement for the American Marketing Association. The session was called “Getting engaged with your research respondents: how to take your targets from first date to long-term relationship.” Lorch and Schiers covered a lot of ground, including addressing both extrinsic and intrinsic [...]

Foursquare: The Rock Stars of Location

Foursquare Logo

At a conference about the technology of location in the most tech-savvy city in the world, there is really one company that’s “where it’s at.” It’s not Facebook or Google.  It’s Foursquare. Don’t get me wrong.  Facebook and Google have a really impressive presence here at the Where Conference.  They’re doing incredible things in location. [...]

Mobile Market Research Trends, Part 1: Mobile Gamification

mobile gamification

On January 30th, 2012, Survey Analytics sponsored a webinar on Mobile Market Research Trends. The webinar was moderated by Esther LaVielle of Survey Analytics and featured Romi Mahajan, CMO of Metavana, and Chad Bhandari, co-founder of SurveySwipe. Today we bring you the full text of Part 1 of the webinar, which covered the topic of [...]

Meet Quizlet: Social and Gamified Studying


My son, who started high school in September, is “enjoying” a rite of passage this week; he’s taking his first set of mid-terms. Come to find out, flashcards as a study tool may soon go the way of the Sony Walkman. Enter Quizlet. My son had a huge list of vocabulary words to learn.  He [...]

Don’t Be a Misfit – Game Your Marketing

Misfits Community Service App

[Editor's Note:  This post originally appeared on our sister site, GameAccess] Misfits is a hugely popular TV show here in the UK hosted by Channel 4′s cool, younger channel, E4. It’s about four young people who have to take part in Community Service (which is reserved as a punishment for young petty criminals here in [...]

Market Research Trends 2012: Part One – Gamification

BadgeFarm Badges

On December 14th 2011 the Market Research Trends 2012 webinar featured moderator Ivana Taylor and panelists Lenny Murphy and Romi Mahajan discussing the most prominent trends for market research in 2012.  Today we bring you the full text of the first part of the webinar, where there was a very interesting discussion of the hot [...]