“Big Data” Defined

Binary

On February 21st I moderated the inaugural webinar in a series of sessions about big ideas in market research.  The series is being co-produced and sponsored by Research Access and GreenBook (look for announcement of upcoming installments in the series on Research Access and GreenBook Blog soon).  The first webinar was on the topic of “Big […]

A Discussion of Text Analytics with Michael Tupanjanin

Michael Tupanjanin

What follows is the next in a series of interviews I conducted at the Net Promoter Conference in San Francisco last month.  If you missed my video interview with Dr. Ming Duong-van, you’re going to want to click over for a listen to his fascinating interview.  Still to come is an interview with Satmetrix CEO […]

Market Research or Marketing Research?

QuestionMark

I recently heard someone express frustration at the widespread use of the term “market research” instead of “marketing research.” It wasn’t the first time I’ve heard this opinion, but it has been a while. The argument goes something like this: we are researching marketing initiatives. Therefore what we do is “marketing research.” Markets are for […]

An Oscar Tribute to a Market Research Pioneer

Oscar

Usually when I watch something like the Academy Awards, it’s an escapist pursuit. Believe it or not, I do stop thinking about research from time to time. However, during last night’s Oscar ceremony, I was pleasantly surprised to see someone from the market research industry honored. Sadly, it was in the montage of people who […]

What is “Big Data,” and What Can I Do About It?

Big Data

There are a lot of buzzwords out there in market research, and Big Data is one of them. I’ve been hearing that term everywhere. I’m proud to announce that Research Access is partnering with GreenBook to bring you a webinar to help you understand Big Data. This is the first in a series of webinars […]

Mobile Market Research Trends, Part 6: Hyperlocal Surveys

HyperLocal Surveys

On January 30th, 2012, Survey Analytics sponsored a webinar on Mobile Market Research Trends. The webinar was moderated by Esther LaVielle of Survey Analytics and featured Romi Mahajan, CMO of Metavana, and Chad Bhandari, co-founder of SurveySwipe. Today we bring you the full text of Part 6 of the webinar, which covered the topic of […]

Mobile Market Research Trends, Part 5: Mobile Ethnography

mobile ethnography

On January 30th, 2012, Survey Analytics sponsored a webinar on Mobile Market Research Trends. The webinar was moderated by Esther LaVielle of Survey Analytics and featured Romi Mahajan, CMO of Metavana, and Chad Bhandari, co-founder of SurveySwipe. Today we bring you the full text of Part 5 of the webinar, which covered the topic of […]

Exclusive: Dr. Minh Duong-van Applies Physics Principles to Text Analytics

Dr. Minh Duong-van

At the Net Promoter Conference I had the honor of meeting and conducting an interview with Dr. Minh Duong-van, a renowned physicist in the field of chaos theory.  Dr. Minh was at the conference for the announcement of a partnership between his company, Metavana, and Satmetrix, the Net Promoter Company, to create a Social Net […]

Mobile Market Research Trends, Part 4: HTML5

html5

On January 30th, 2012, Survey Analytics sponsored a webinar on Mobile Market Research Trends. The webinar was moderated by Esther LaVielle of Survey Analytics and featured Romi Mahajan, CMO of Metavana, and Chad Bhandari, co-founder of SurveySwipe. Today we bring you the full text of Part 4 of the webinar, which covered the topic of […]

Mobile Market Research Trends, Part 3: Passive Data Collection

passive data collection

On January 30th, 2012, Survey Analytics sponsored a webinar on Mobile Market Research Trends. The webinar was moderated by Esther LaVielle of Survey Analytics and featured Romi Mahajan, CMO of Metavana, and Chad Bhandari, co-founder of SurveySwipe. Today we bring you the full text of Part 3 of the webinar, which covered the topic of […]