Kony 2012: Respect the Power of the Crowd

kony2012

If you’ve been paying attention over the past few days, I’ll bet you’ve heard about the YouTube video “Kony 2012.”  If you have a teenager, I’d say the odds are 99% or higher that you know about it. The video, which has gone viral in a big way this week, is on one level a [...]

Exclusive: Dr. Minh Duong-van Applies Physics Principles to Text Analytics

Dr. Minh Duong-van

At the Net Promoter Conference I had the honor of meeting and conducting an interview with Dr. Minh Duong-van, a renowned physicist in the field of chaos theory.  Dr. Minh was at the conference for the announcement of a partnership between his company, Metavana, and Satmetrix, the Net Promoter Company, to create a Social Net [...]

Market Research Trends 2012

trends-up

Wed 12/14/11 at 10AM PST Market Research Trends 2012 The world of market research has experienced tremendous change over the last few years.  Last years’ trends of mobile surveys and analyzing social media chatter have evolved to higher levels that now include gamification; turning the feedback process into a fun and engaging experience as well [...]

Now We Have Smartphones; Shouldn’t We Try to Be Smarter about Surveys?

android-blackberry-iphone

This is a presentation from Survey Analytics‘ President, Andrew Jeavons, from the Market Research in the Mobile World Conference in Atlanta in July 2011. (By the way, it’s pronounced JEH-vons, not JEE-vons, as Andrew explains in the video…) Andrew presented guidelines for conducting mobile surveys, and he made suggestions for adapting Net Promoter Scores (NPS) [...]