[WEBINAR] Demo of Survey Analytics Software


Join us on Wednesday, September 12th at 10am Pacific / 1pm Eastern as Nicole Price of Survey Analytics demonstrates the power of Survey Analytics’ Enterprise Research Platform. Survey Analytics gives you advanced yet easy-to-use capabilities like discrete choice conjoint and max-diff along with all the basics. When you need mobile field interviewing on iPads, mobile surveys using smartphones, or customer panels, Survey Analytics […]

Webinar: Why Recall Must Die – Capturing the Point of Emotion

Why Recall Must Die 150

Join Survey Analytics President Andrew Jeavons on Tuesday, August 14th at 10am Pacific / 1pm Eastern as he takes you through some recent findings in the world of psychology and challenges the market research status quo. The assumption underpinning the standard market research operating procedure of directed recall is that we can reach into our experiences […]

LifeMetrix for Passive Mobile Data Collection Launched


Yesterday Survey Analytics President Andrew Jeavons, Mobile Director John Johnson and I held a webinar detailing Survey Analytics’ new service for passive mobile data collection called LifeMetrix. The webinar began with a brief recap of the rise to near-ubiquity of mobile devices. Then Andrew shared some thoughts on the challenges getting respondents to recall behavior and […]

10 Checklist Items for Market Research in the Mobile World Cincinnati

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The much-anticipated MRMW Cincinnati conference kicks off Tuesday with the welcome event sponsored by Survey Analytics. Building on the success of the spring conference in Amsterdam, this round promises to be the market research event of the year. Let me share with you my checklist of things I’ll be looking for next week. 1. End-client […]

Join Us at MRMW Networking Events

MRMW Unbranded

The Market Research in the Mobile World Conference in Cincinnati next week promises to be one of the top events of the year. Whether you are attending the conference or not, you can register for either or both of two free after-hours networking events being held in association with the event. On Tuesday, July 17th […]

Youth Versus Experience, Which Would You Prefer?

Old Young

I am asking this question in terms of a client looking at a supplier, not simply asking if you would rather be young than older. 😉 The Research Mafia event in Leeds on 14 June saw a spirited debate between youth (represented by Rosy Goodrick from Opinion Leader and Betty Adamou, founder of Research through […]

Join us at Market Research in the Mobile World in Cincinnati

MRMW Unbranded

Research Access is pleased to be a media sponsor for the Market Research in the Mobile World Conference, which is in Cincinnati on July 18th and 19th. We provided a live blog of the sessions in Amsterdam this spring (Day 1 Live Blog, Day 2 Live Blog), and we intend to the same in Cincinnati. […]

Legal and Advocacy Perspectives from the Marketing Research Association


Editor’s Note: Many thanks to Jeffrey Henning for this post summarizing some important points about legal and advocacy issues from the 2012 MRA Annual Conference. LaToya Rembert-Lang, the Marketing Research Association’s counsel, and Howard Feinberg, MRA’s lobbyist, presented at the 2012 MRA Annual Conference, “Survey Research Town Hall: Clearing up the Confusion”. LaToya discussed the legal perspective […]

Set Up, Grow, and Successfully Engage With Members of Your Panel

Panel Members

Are you considering creating a research panel, but you’re not quite sure how to get started? This Thursday, June 7th, Survey Analytics will be sponsoring a webinar entitled “Set Up, Grow, and Successfully Engage With Members of Your Panel.” The webinar will take place at 1pm Eastern time/ 10am Pacific time. (Don’t worry, if you […]

Missed the Discrete Choice Conjoint Webinar? Never Fear.


Today Survey Analytics held a very well-attended webinar entitled, “How to Run Discrete Choice Conjoint Analysis.” Missed it? Never fear. Click this link for a copy of the webinar video and slides. The webinar recording will help you understand: What discrete choice conjoint analysis is The theory and logic behind discrete choice conjoint analysis When to use […]