Resources for the Research Community
I’m pleased to let you know Research Access will be providing coverage of the upcoming E2 Conference in Boston, to be held June 17 to 19 at the Boston Marriott Copley Place. I love going beyond my comfort zone of market research conferences and looking at the wider business environment. E2 is a great opportunity [...]
I’d like to share with Research Access readers a webinar I was involved with today. The session, entitled, “Chainsaw Conjoint” was put on by Survey Analytics. Andrew Jeavons and Esther LaVielle of gave a great overview of discrete choice conjoint and went in depth into the methodology that they use for conjoint. Why “Chainsaw Conjoint?” [...]
IdeaScale has been invited to speak at the upcoming Crowdopolis 2013, and we’re really looking forward to it. When we were organizing our presentation, however, we started by asking ourselves what questions we were getting most often and it was actually really easy to decide from there what we were going to talk about. The [...]
Today Greg Bender, Director of Product Management at Survey Analytics, and I held a webinar to demonstrate our awesome mobile data visualization and analytics app, SecondPrism. We talked about the importance of making sense of the proliferation of marketing data, the rise (and fall?) of data dashboards, the growing ubiquity of mobile, the limitations of [...]
While attending The Market Research Event in November, I heard several talks that inspired me to look at the bigger picture of what research and marketing could be. What a great conference it was, truly an event to remember. I thought I would end this short series of TMRE posts by sharing some thoughts on why conferences [...]
I never thought I’d be excited by something involving the word “audit.” We all know that a tax audit is a legendarily painful experience. The word “audit” conjures up the idea of tedium, and auditors have the image of being, well, boring people. However, if you are involved in the world of retail, the decision to [...]
As I walked the exhibition hall packed with crafty booth designs, new age tchotchkes, and bright faces at this year’s The Market Research Event conference, I was filled with mixed emotions. I was…. Excited and Overwhelmed Energized and Exhausted Inspired and Bland Why these mixed emotions? Rapid, immense, and scaling change! I was glad I [...]
Crowdsourcing has been an official dictionary word since 2011 and an effective network intelligence concept for far longer than that. But the proliferation of new and different tools, capabilities, and opportunities keeps offering as many questions as answers. The Daily Crowdsource has created its own resource in response to this reality: Crowdopolis. IdeaScale will be [...]
Survey Analytics President and Research Access contributor Andrew Jeavons gave a talk about Big Data and Market Research on Tuesday, November 6th to the Northwest Chapter of the Marketing Research Association. Courtesy of Andrew and the Northwest MRA, here is a video of his presentation and the associated slides. Enjoy!
I have been to many of the traditional market research conferences over the years. I’m talking about the events put on by IIR, MRA, CASRO and the like. As anyone who has attended more than a few of this group of conferences knows, there is a cast of “usual suspects” that seems to be at [...]
