In the movie Enemy of the State, Will Smith plays a lawyer who is tracked by the National Security Agency, as they believe Will’s character has a copy of a video of an assassination performed by a rogue group of NSA agents who kill a Congressman in a political-related murder. The movie is the typical [...]
Entries Tagged as 'essay'
Using Tag Clouds for Market Research
September 4th, 2010 · No Comments · essay
Tags: CMO·Interactive Research·Market Research·Marketing·Marketing Measurement·Research·tag cloud·Tag Clouds
Reverse Segmentation – The Promised Land for Target Marketers?
September 2nd, 2010 · 2 Comments · Research, essay
This information is useful for people who are tired of segmentation projects that give only unique attitudinal/behavioral segment descriptions or unique demographic/targeting profiles, but not both. In my last blog post, I gave a general overview of customer segmentation, and I left off with a teaser about reverse segmentation. Well, here goes. A Common Criticism [...]
Tags:
Back to School
September 2nd, 2010 · No Comments · Marketing, essay
A study by PointRoll shows that, as the back-to-school season gears up, retailers can be optimistic about consumer spending. According to the findings of the National Retail Federation, back to school spending will clock in at about $55 billion this year which is an 11% increase from 2009. But retailers are reaching out in new [...]
Tags: back to school·JC Penney·macy's·retailers·sears·teen unemployment
3 Ways to Use Facebook Groups as a Research Tool
September 1st, 2010 · 1 Comment · How-To, Research, Social Media, essay
Join social media marketing pro Angela Lauria for a discussion of creative ways to use Facebook as a market research tool.
Tags: Facebook·Facebook Insights·Research·SEM
P.I.A. (not the kind you think!)
August 31st, 2010 · No Comments · Marketing, essay
Ever had a crappy job? One you couldn’t stand getting up in the morning to get to? One that made you think your boss was a total ass and an idiot to boot? One that you did every day but couldn’t really describe? One that….well you get what I mean. So what makes a GREAT [...]
Good News for Marketing Budgets…?
August 30th, 2010 · 1 Comment · Marketing, essay
Forbes Insights released the results from a study that surveyed marketing executives on their spending habits and their expectations for the coming year. A significant portion of the executives surveyed reported that they expect budget increases in the coming year. But the part of their organizations in which they expect to see the most growth [...]
Tags: budgets·marketing efficacy·measurement·ROI·senior executives
It’s the Latest Craze
August 27th, 2010 · 1 Comment · Marketing, essay
This Forrester report calls it “tablet mania;”the current rush of technology innovators that are developing the next great “pad.” With Apple reporting over 3.27 million iPads sold in a single quarter, it’s no wonder that folks like HP, Toshiba, and Samsung are racing to get a slice of the pie. Notably, many of the products [...]
Tags: Apple·brand awareness·Branding·iPad·Kindle·tablet mania
Women Take Charge of the Internet
August 26th, 2010 · No Comments · Marketing, Research, essay
Across the globe, women are spending more time on and engaging in online social communities more deeply than men. comScore released a study called “Women on the Web: How Women are Shaping the Internet” and it reports the online habits of both genders from around the world. Even though women only comprise 47.9% of the [...]
Tags: ComScore·engagement·gender trends·women
Supporting Pakistan Flood Relief
August 25th, 2010 · No Comments · essay, news
I’d like to draw your attention today to a cause of paramount importance. Peanut Labs, a leader in social media market research, is holding a fundraiser in support of humanitarian relief for the victims of the recent devastating floods in Pakistan. From the Peanut Labs announcement: Through the rest of the month of August, Peanut [...]
Tags: fundraising
Mind the Gap
August 24th, 2010 · 1 Comment · Marketing, essay
The results of the 2010 Digital Influence Index have been released and although the results are not shocking, they are still compelling. Unsurprisingly, the index leads with the insight that “digital dominates in consumer influence — but not marketing dollars spent.” The Internet is reliably the source that most consumers go to when it comes [...]
