Market Research Needs To Reboot

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The Game Has Changed In the last 10 years, the US and other countries have seen a number of technological shifts with respect to access to information, analytical software capabilities, and the sheer amount of data available to the business world. Most notably, widespread broadband adoption, the ability to search the Internet for information, and [...]

What Apple Got Wrong with Its Question about the 5c

iPhone 5c in jean pocket

The most popular research tweet on the Twitter #MRX hashtag in the past fortnight was Tom Ewing’s tweet of this screencap: Cor, I can see why Apple don’t make a big thing about their market research – pages of grids, stone age stuff. #mrx pic.twitter.com/uV1rbPDTSq — To Mewing! (@tomewing) May 1, 2014 Some folks on [...]

Online Sample Quality – Pure Oxymoron

UK riot police run through flames

I attended a CASRO conference in New Orleans back in late ’08 or early ’09. The topic was ‘Online Panel Quality.’ I’ve often thought about that conference: the speakers, the various sessions I attended. I recall the session about satisficing, which at the time was being newly introduced into the MR space (the word itself [...]

From Dead Salmon to the Dot-com Bubble

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What’s the difference between a dead salmon and a scientist? Apparently not much, if you’re scanning their brains. Craig Bennett, a post doctorate student in cognitive neuroscience at the University of California, Santa Barbara, simply wanted to conduct test runs on an fMRI brain scanner in 2009 to confirm some settings and calibrate the machine. [...]

Consumer Insights Managers, Social Media Listening Is For You, Too!

world with headphones

A few months ago, I was presenting at an MRS conference. At the end of my presentation, a consumer insights manager from a blue-chip multinational came up to me and said: “My CEO has asked me if we can use social media listening for insights; what is your opinion, could we?” To which I responded [...]

FiveThirtyEight.com – The Imperfection of Data

538 in a sea of numbers

The relaunched FiveThirtyEight.com – founded by former New York Times’ data-phile Nate Silver and recently bought by ESPN – was met with a deluge of critical reviews in March. The criticism generally fell into three categories: Those who argued that ideology-free reporting and data neutrality are a farce. Those who argued that the data and [...]

Evolving a Solution for Employee Pulse Surveys

ECG

I wanted to share some of the insights I’ve gathered as I have been researching employee pulse surveys, and also some real-world evidence from the companies and teams that have adopted FlashLet. Three factors have a large influence on employee engagement: Purpose – Why am I here? How do I fit into the company’s objectives? [...]

10 Tips for Optimizing Market Research within Your Organization

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Now more than ever, with many companies decentralizing marketing research, sharing information and insights is crucial to getting the best return on your marketing research investments. I have worked with numerous organizations that live by the value of their market insights, and there are commonalities in how they encourage a consumer focus throughout their companies.  [...]

Are Researchers Creating the Functional Equivalent of Genetically Modified Food?

genetically modified food

Have you ever had the nagging feeling that a research project collected data that was simply not very good? That the respondents weren’t adequately engaged when supplying answers? Or that the method didn’t gather enough meaningful context? In market research, our convention is to conduct studies that employ imposed calibration.  Our studies often capture and measure attitudes [...]

5 Reasons Mobile Qual Should Be On Your Menu

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Mobile qual enables you to gather consumer experiences at the moment they happen – overcoming many of the roadblocks typical of traditional research methods. Find out 5 reasons why mobile qual should be on your research menu in 2014. It’s the Stories – At the heart of every business challenge are customer stories that hold [...]