The Market Size of the Frivolity Economy

frivolity economy: person swinging 6 shopping bags

Over the 20th century, the US moved from an agricultural economy to manufacturing, then to a services economy. What’s next? Probably a frivolity economy. This often bothers people, on the left and the right. A standard complaint about capitalism is that it devotes enormous energy to producing things we don’t need and shouldn’t want. Many [...]

4 Reasons to Urgently Embrace Mobile Market Research

In the Moment book cover

Having talked to five research experts utilizing mobile in different ways, understood their perspectives on the pros and cons, I have come away with a clear sense that mobile really does offer MR something different. We need to take it seriously. Coming off the fence: yes, we should at least have a sense of urgency [...]

Advantages of Neuroscience Market Research

Market researchers have known for decades what new technology has been demonstrating relatively recently: that human beings are not fully aware of all the influences at work on them and that they often misreport what they have witnessed. Many biases including social pressure and convention may alter a respondent’s reactions and provide incentives for respondents [...]

MRA Working to Defend an Accurate U.S. Census

2014 Census Test

Recent news from Congress… House Guts Census Funding For FY2015 What Happened: Before passing legislation to fund the Census Bureau and dozens of other federal agencies in Fiscal Year 2015, the House of Representatives indiscriminately sliced and diced the Census budget. It included only $973 million for the Census Bureau, an amount likely insufficient to [...]

Community Management Is Like Gardening

community garden with mother and child

Everyone is talking about Generation Z these days.  You know them … they are today’s tweens and teens—the kids just behind the Millennials, to whom everyone wants to talk. And with the buzz about Generation Z come the inevitable suggestions on how best to reach this group of young up-and-comers for online market research. These [...]

FocusVision + Revelation: A New Day for Qualitative Research

Merge road sign

On May 30, 2014, Revelation, the web and mobile qual research applications company I founded in 2007, became part of FocusVision, the global standard in video streaming of focus groups and in person interviews.  While this merger is obviously a very significant and positive event for our two companies, I believe it also is a [...]

Getting Past Go With Gamification

go space on Monopoly board

Getting motivated can sometimes be hard. As technology continues to evolve it makes our lives and work easier, but that doesn’t necessarily mean we’re any more motivated. I may have a to-do list app that synchronizes across all my devices using cloud technology, but that doesn’t necessarily mean I’m any more motivated to finish those tasks. [...]

Global Mobile: It’s Here, But Are Your Surveys Ready?

Touchscreen smartphone and Earth globe

The ubiquity of mobile devices has opened up new opportunities for market researchers on a global scale. Think: biometrics, geo-location, presence sensing, etc. The emerging possibilities enabled by mobile market research are exciting and worth exploring, but we can’t ignore the impact that small screens are already having on market research. For example, unintended mobile respondents make up about [...]

Researchers of the Future – Which Will You Be?

Star Trek crew

Today it is preached that we must be one kind of marketing researcher – a business consultant – in order to be relevant for the industry’s future. However, in my experience, I think there are a number of overarching styles that can excel in the industry moving forward. Here’s a brief overview of the researchers [...]

Are Focus Groups An Endangered Species?

status of Styracosaurus

Recently, I came across an interesting Bloomberg Businessweek article discussing the limitations associated with focus groups and the ways some companies were using solutions (such as Invoke’s large-scale online focus groups…ahem, I work there) to overcome these limitation: Shoot the Focus Group. The article starts out with Yahoo!’s then-CMO Cammie Dunaway talking about killing focus [...]