MRA Working to Defend an Accurate U.S. Census

2014 Census Test

Recent news from Congress… House Guts Census Funding For FY2015 What Happened: Before passing legislation to fund the Census Bureau and dozens of other federal agencies in Fiscal Year 2015, the House of Representatives indiscriminately sliced and diced the Census budget. It included only $973 million for the Census Bureau, an amount likely insufficient to [...]

Community Management Is Like Gardening

community garden with mother and child

Everyone is talking about Generation Z these days.  You know them … they are today’s tweens and teens—the kids just behind the Millennials, to whom everyone wants to talk. And with the buzz about Generation Z come the inevitable suggestions on how best to reach this group of young up-and-comers for online market research. These [...]

FocusVision + Revelation: A New Day for Qualitative Research

Merge road sign

On May 30, 2014, Revelation, the web and mobile qual research applications company I founded in 2007, became part of FocusVision, the global standard in video streaming of focus groups and in person interviews.  While this merger is obviously a very significant and positive event for our two companies, I believe it also is a [...]

Getting Past Go With Gamification

go space on Monopoly board

Getting motivated can sometimes be hard. As technology continues to evolve it makes our lives and work easier, but that doesn’t necessarily mean we’re any more motivated. I may have a to-do list app that synchronizes across all my devices using cloud technology, but that doesn’t necessarily mean I’m any more motivated to finish those tasks. [...]

Global Mobile: It’s Here, But Are Your Surveys Ready?

Touchscreen smartphone and Earth globe

The ubiquity of mobile devices has opened up new opportunities for market researchers on a global scale. Think: biometrics, geo-location, presence sensing, etc. The emerging possibilities enabled by mobile market research are exciting and worth exploring, but we can’t ignore the impact that small screens are already having on market research. For example, unintended mobile respondents make up about [...]

Researchers of the Future – Which Will You Be?

Star Trek crew

Today it is preached that we must be one kind of marketing researcher – a business consultant – in order to be relevant for the industry’s future. However, in my experience, I think there are a number of overarching styles that can excel in the industry moving forward. Here’s a brief overview of the researchers [...]

Are Focus Groups An Endangered Species?

status of Styracosaurus

Recently, I came across an interesting Bloomberg Businessweek article discussing the limitations associated with focus groups and the ways some companies were using solutions (such as Invoke’s large-scale online focus groups…ahem, I work there) to overcome these limitation: Shoot the Focus Group. The article starts out with Yahoo!’s then-CMO Cammie Dunaway talking about killing focus [...]

Market Research Needs To Reboot

Fingers on alt crtl delete keys on broken laptop keyboard

The Game Has Changed In the last 10 years, the US and other countries have seen a number of technological shifts with respect to access to information, analytical software capabilities, and the sheer amount of data available to the business world. Most notably, widespread broadband adoption, the ability to search the Internet for information, and [...]

What Apple Got Wrong with Its Question about the 5c

iPhone 5c in jean pocket

The most popular research tweet on the Twitter #MRX hashtag in the past fortnight was Tom Ewing’s tweet of this screencap: Cor, I can see why Apple don’t make a big thing about their market research – pages of grids, stone age stuff. #mrx pic.twitter.com/uV1rbPDTSq — To Mewing! (@tomewing) May 1, 2014 Some folks on [...]

Online Sample Quality – Pure Oxymoron

UK riot police run through flames

I attended a CASRO conference in New Orleans back in late ’08 or early ’09. The topic was ‘Online Panel Quality.’ I’ve often thought about that conference: the speakers, the various sessions I attended. I recall the session about satisficing, which at the time was being newly introduced into the MR space (the word itself [...]