Can Customer Advocacy Be Systematized?

Advocacy definition

Advocacy can be defined in many ways: to recommend, to provide references, to be an ambassador for a brand.  Plainly put advocacy is: people talking nicely about an organisation and recommending what the organisation has to offer to other people. There are numerous studies which tell us that we trust real people (this is true [...]

What Market Researchers Can Learn From Sales Professionals

Kathryn Korostoff

When planning a sales effort, there are a lot of different ways to contact the other party to request a meeting.  You could call them, send a text, send an email, or contact them on Skype.  You can even, in some cases, decide to do an in-person visit. But what do you think a great [...]

Big Data Accuracy Before Insights

Dora the Explorer

A friend’s recent Facebook post really resonated with me. “Why does United Airlines bother sending me emails telling me I can go this weekend to Moline, IL for a mere $271? or to Saskatoon for $351? Really? Does that sound like a good deal to them? Have I ever shown the least bit of interest [...]

Shopping by Amazon on a Snowy Evening

Shopping by Amazon on a Snowy Evening

Whose store this is I think I know His outlet’s in the strip mall, though; He will not see me stopping here To watch his store fill up with schmoes. My friend Siri must think it weird To stop without some wifi near Between the stores and interstate The darkest evening of the year. She [...]

My Data Visualization Wish List

My Data Visualization Wish List

This is the time of year when many children make their holiday wish lists. Now that I’m a grown-up, my wish lists look a bit different. For instance, I have a data visualization wish list. You see, I’m both a market researcher and a marketer. So I like data, and I like shiny objects. Hence I [...]

Big Data Marketing Fail: Someone Tell LinkedIn I’m Not a Chick

The Offending Ad

I’m as big a fan as the next guy of using the power of big data for targeting advertising messages. Maybe why that’s annoyed that I keep getting a mis-targeted ad on my LinkedIn profile. Here’s a screen shot of the “Ads by LinkedIn Members” section of my LinkedIn page: You’ve probably guessed, it’s the [...]

Data Artists

Sisyphus Titian

If the world were clear, art would not exist. – Albert Camus There’s an interesting thought piece by John Koetsier over on VentureBeat, a rumination on the emerging “data scientist” profession. Koetsier has an intriguing take on this trend. Citing Bill Franks, author of Taming the Big Data Tidal Wave, he suggests a new term [...]

Look in the Mirror but Not at Your Reflection

Broken Mirror

I have been to many of the traditional market research conferences over the years. I’m talking about the events put on by IIR, MRA, CASRO and the like. As anyone who has attended more than a few of this group of conferences knows, there is a cast of “usual suspects” that seems to be at [...]

Researchers, Beware of Demographic Blindness

Portrait of the young woman blindfold

Editor’s Note: I am very excited to introduce a new author to the Research Access family. I have known Rebecca Brooks, partner at market research firm Dialogue, for over 10 years. She brings a wealth of experience and insights about marketing and research to Research Access readers. In her first post, Rebecca warns of the [...]

It’s the Beer, Stupid

Beer 150

With just 39 days to go until the U.S. Presidential election, I think it’s important that we get down to the real issues. Like beer, for instance. The political insider publication Hotline published an analysis of Scarborough Research data showing the beer preferences of Democratic and Republican partisans – and the beers consumed by those [...]