Resources for the Research Community
Happy Data Privacy Day! Did you know that Data Privacy Day takes place every January 28th? Here is how the event is described on the StaySafeOnline.org website, administered by the National Cyber Security Alliance. Data Privacy Day began in the United States and Canada in January 2008, as an extension of the Data Protection Day celebration in [...]
Sometimes, we get so busy working IN our business that we forget to work ON our business. When that happens, it helps to step back and take an objective look at what’s going on around you. And one of those areas of your business that most often needs a fresh set of eyes is business [...]
As the bromide goes, “Context is everything.” This idea has become so trite that mentioning it could easily banish any author who mentions it to the dustbin of banality, perhaps the worst place to be sent. Disagree with me, hate my work, but call it banal – well, them’s fightin’ words! Well, not so with [...]
A friend’s recent Facebook post really resonated with me. “Why does United Airlines bother sending me emails telling me I can go this weekend to Moline, IL for a mere $271? or to Saskatoon for $351? Really? Does that sound like a good deal to them? Have I ever shown the least bit of interest [...]
Now that Christmas is over and we’re heading toward the new year, I thought it would be interesting to take stock of the trends we saw in 2012. Which of the following trends in 2012 do you feel had the greatest impact on market research? Big Data Declining Response Rates Gamification Passive Data Collection Proliferation [...]
Whose store this is I think I know His outlet’s in the strip mall, though; He will not see me stopping here To watch his store fill up with schmoes. My friend Siri must think it weird To stop without some wifi near Between the stores and interstate The darkest evening of the year. She [...]
This is the time of year when many children make their holiday wish lists. Now that I’m a grown-up, my wish lists look a bit different. For instance, I have a data visualization wish list. You see, I’m both a market researcher and a marketer. So I like data, and I like shiny objects. Hence I [...]
I’m as big a fan as the next guy of using the power of big data for targeting advertising messages. Maybe why that’s annoyed that I keep getting a mis-targeted ad on my LinkedIn profile. Here’s a screen shot of the “Ads by LinkedIn Members” section of my LinkedIn page: You’ve probably guessed, it’s the [...]
If the world were clear, art would not exist. – Albert Camus There’s an interesting thought piece by John Koetsier over on VentureBeat, a rumination on the emerging “data scientist” profession. Koetsier has an intriguing take on this trend. Citing Bill Franks, author of Taming the Big Data Tidal Wave, he suggests a new term [...]
I have been to many of the traditional market research conferences over the years. I’m talking about the events put on by IIR, MRA, CASRO and the like. As anyone who has attended more than a few of this group of conferences knows, there is a cast of “usual suspects” that seems to be at [...]
