Global Mobile: It’s Here, But Are Your Surveys Ready?

Touchscreen smartphone and Earth globe

The ubiquity of mobile devices has opened up new opportunities for market researchers on a global scale. Think: biometrics, geo-location, presence sensing, etc. The emerging possibilities enabled by mobile market research are exciting and worth exploring, but we can’t ignore the impact that small screens are already having on market research. For example, unintended mobile respondents make up about [...]

Researchers of the Future – Which Will You Be?

Star Trek crew

Today it is preached that we must be one kind of marketing researcher – a business consultant – in order to be relevant for the industry’s future. However, in my experience, I think there are a number of overarching styles that can excel in the industry moving forward. Here’s a brief overview of the researchers [...]

Are Focus Groups An Endangered Species?

status of Styracosaurus

Recently, I came across an interesting Bloomberg Businessweek article discussing the limitations associated with focus groups and the ways some companies were using solutions (such as Invoke’s large-scale online focus groups…ahem, I work there) to overcome these limitation: Shoot the Focus Group. The article starts out with Yahoo!’s then-CMO Cammie Dunaway talking about killing focus [...]

Market Research Needs To Reboot

Fingers on alt crtl delete keys on broken laptop keyboard

The Game Has Changed In the last 10 years, the US and other countries have seen a number of technological shifts with respect to access to information, analytical software capabilities, and the sheer amount of data available to the business world. Most notably, widespread broadband adoption, the ability to search the Internet for information, and [...]

What Apple Got Wrong with Its Question about the 5c

iPhone 5c in jean pocket

The most popular research tweet on the Twitter #MRX hashtag in the past fortnight was Tom Ewing’s tweet of this screencap: Cor, I can see why Apple don’t make a big thing about their market research – pages of grids, stone age stuff. #mrx pic.twitter.com/uV1rbPDTSq — To Mewing! (@tomewing) May 1, 2014 Some folks on [...]

Online Sample Quality – Pure Oxymoron

UK riot police run through flames

I attended a CASRO conference in New Orleans back in late ’08 or early ’09. The topic was ‘Online Panel Quality.’ I’ve often thought about that conference: the speakers, the various sessions I attended. I recall the session about satisficing, which at the time was being newly introduced into the MR space (the word itself [...]

From Dead Salmon to the Dot-com Bubble

Salmon head close up isolated on white

What’s the difference between a dead salmon and a scientist? Apparently not much, if you’re scanning their brains. Craig Bennett, a post doctorate student in cognitive neuroscience at the University of California, Santa Barbara, simply wanted to conduct test runs on an fMRI brain scanner in 2009 to confirm some settings and calibrate the machine. [...]

Consumer Insights Managers, Social Media Listening Is For You, Too!

world with headphones

A few months ago, I was presenting at an MRS conference. At the end of my presentation, a consumer insights manager from a blue-chip multinational came up to me and said: “My CEO has asked me if we can use social media listening for insights; what is your opinion, could we?” To which I responded [...]

FiveThirtyEight.com – The Imperfection of Data

538 in a sea of numbers

The relaunched FiveThirtyEight.com – founded by former New York Times’ data-phile Nate Silver and recently bought by ESPN – was met with a deluge of critical reviews in March. The criticism generally fell into three categories: Those who argued that ideology-free reporting and data neutrality are a farce. Those who argued that the data and [...]

Evolving a Solution for Employee Pulse Surveys

ECG

I wanted to share some of the insights I’ve gathered as I have been researching employee pulse surveys, and also some real-world evidence from the companies and teams that have adopted FlashLet. Three factors have a large influence on employee engagement: Purpose – Why am I here? How do I fit into the company’s objectives? [...]