– The Imperfection of Data

538 in a sea of numbers

The relaunched – founded by former New York Times’ data-phile Nate Silver and recently bought by ESPN – was met with a deluge of critical reviews in March. The criticism generally fell into three categories: Those who argued that ideology-free reporting and data neutrality are a farce. Those who argued that the data and [...]

Evolving a Solution for Employee Pulse Surveys


I wanted to share some of the insights I’ve gathered as I have been researching employee pulse surveys, and also some real-world evidence from the companies and teams that have adopted FlashLet. Three factors have a large influence on employee engagement: Purpose – Why am I here? How do I fit into the company’s objectives? [...]

10 Tips for Optimizing Market Research within Your Organization

gears on path

Now more than ever, with many companies decentralizing marketing research, sharing information and insights is crucial to getting the best return on your marketing research investments. I have worked with numerous organizations that live by the value of their market insights, and there are commonalities in how they encourage a consumer focus throughout their companies.  [...]

Are Researchers Creating the Functional Equivalent of Genetically Modified Food?

genetically modified food

Have you ever had the nagging feeling that a research project collected data that was simply not very good? That the respondents weren’t adequately engaged when supplying answers? Or that the method didn’t gather enough meaningful context? In market research, our convention is to conduct studies that employ imposed calibration.  Our studies often capture and measure attitudes [...]

5 Reasons Mobile Qual Should Be On Your Menu

mobile photo of lunch

Mobile qual enables you to gather consumer experiences at the moment they happen – overcoming many of the roadblocks typical of traditional research methods. Find out 5 reasons why mobile qual should be on your research menu in 2014. It’s the Stories – At the heart of every business challenge are customer stories that hold [...]

Debunking 7 Popular Marketing Research Myths


The popular television show “Mythbusters”, from the Discovery Channel, takes on urban legends and popular myths to determine whether they are true or false.  Marketing research is rife with myths, but we have yet to see any of these receive the “Mythbusters” treatment.  In the interest of improving business decision making, we’ve undertaken the task [...]

The Research Superhighway


We asked some of our favorite bloggers to provide us a “lost gem” – a great article that deserved wider response than it received the first time it was published. This piece by Margaret Roller was originally published July 15 on her blog, Research Design Review. The assertions of marketing researchers (in particular) who continue to [...]

6 Keys to Mobile Qual – When, Where and Why

woman using smart phone at grocery store

Researchers have been using mobile devices to capture data and engage participants for a number of years now, with the initial buzz dying down somewhat. This is an ideal time to reflect on what we’ve learned so far. 1. It’s Still A Mashup Out There Despite massive technology advancements and accelerated innovation, there’s still an [...]

Is “Breaking Bad” Really the Best Show on TV?

Breaking Bad logo

Is “Breaking Bad” really the best show on TV? TV critics seem to think so. In 2012 they rated the AMC series the best show on television for that year. Now, they didn’t get together for a voting party, nor did they cast secret ballots in order to determine this. Instead, the website Metacritic analyzed [...]

Interpreting Net Scores and Mean Scores for the Likelihood to Recommend Metric

calculator on graphs

How do people interpret mean scores and net scores? Is there an advantage of using one metric over the other? I am studying these two different ways of summarizing data to determine the usefulness of each method. A popular metric in the field of customer experience management (CEM) is based on the following question: “How likely [...]