NPS Requires Much Larger Sample Sizes Than Alternatives

test your strength game

At Market Strategies, we receive all sorts of questions about Net Promoter Score (NPS): Where did it come from? What are its major pros and cons? Is it the Holy Grail of marketing research or not? I answered many of these three years ago in an article for the AMA’s Marketing Research Magazine. This post addresses the surprising […]

What If Everything You Had Been Taught Was Wrong?

business man wearing dunce cap

On April 29, 2014, John Carroll III and Tim Keiningham, both of Ipsos Loyalty, certainly gave me a schoolin’. The mantra in the marketing world has been that satisfaction leads to loyalty which leads to higher sales, greater market share, rising stock prices, and the like. In short, we should always be striving to increase […]