The Market Size of the Frivolity Economy

frivolity economy: person swinging 6 shopping bags

Over the 20th century, the US moved from an agricultural economy to manufacturing, then to a services economy. What’s next? Probably a frivolity economy. This often bothers people, on the left and the right. A standard complaint about capitalism is that it devotes enormous energy to producing things we don’t need and shouldn’t want. Many [...]

Kony 2012: Respect the Power of the Crowd

kony2012

If you’ve been paying attention over the past few days, I’ll bet you’ve heard about the YouTube video “Kony 2012.”  If you have a teenager, I’d say the odds are 99% or higher that you know about it. The video, which has gone viral in a big way this week, is on one level a [...]

Market Research Trends 2012: Part Two – Consumerization

people

On December 14th 2011 the Market Research Trends 2012 webinar featured moderator Ivana Taylor and panelists Lenny Murphy and Romi Mahajan discussing the most prominent trends for market research in 2012.   Today we bring you the full text of the second part of the webinar, a discussion of consumerization. Here is a list of [...]