Social Media Insights from the #TMRE13

TMRE word cloud

Discovery Research Group, more specifically our Focalytic brand, recently attended the Market Research Event in Nashville, TN (10/21/13 – 10/23/13).  When we realized the amount of Twitter “chatter” that was surrounding the speakers and presenters at the event, we decided to measure what they were talking about to see if we could pull some key insights from the conference. […]

Highlights from the Sawtooth Software Conference 2010 – Day 4

Day 4 is a half-day, but it had some very serious papers and great discussion – the marketing science community is alive and well here! Modeling Demand Using Simple Methods: Joint Discrete/Continuous Modeling (Tom Eagle, Eagle Analytics of California) Discussed 4 approaches volumetric modeling (find out not only “what”, but “how many” of something respondents […]