Rethinking Market Research Incentives

gift

Participation is the underpinning of market research. If not for respondents agreeing to respond, our jobs as market researchers would be pretty boring indeed. As a result, much of our time is focused on what it takes to instigate participation. What incentives do we, as those asking for someone’s time and information, need to provide? [...]

How to Write a Market Research Plan

planning

In the past, we BUDGETED for market research.  This usually included our annual customer satisfaction survey and then we simply looked at our marketing plan an set aside a budget for the new product research we were going to do in the next year. These days things are a little different.  I find myself recommending [...]

Long Live the King

television

For the better part of the 20th century, the television dominated the American home while also commanding the marketing budgets of numerous companies. Now, however, a study released by the Pew Research Center shows that this traditional American centerpiece is losing its standing as a household fixture. According to the study, only 42% of Americans [...]

Budgeting for Social Media

Budgets for Social Media

The good folks over at the QuestionPro Blog have a great post this week that gets us thinking about the impact (both in terms of spending and savings) that social media can have on our marketing budgets. Implementing social media solutions certainly has costs, especially in terms of time and people resources. As the QuestionPro folks [...]