The Sexy Side of Retention Marketing

???????????????????????????????????????

May 19, 2015 the AMA turned the mike over to Hillary Ashton of Manthan to explore the sexy side of retention marketing. As we know acquisition marketing gets all the glory and is certainly the sexier of the two aspects of marketing. However, the tides they are beginning to change, thanks in part due to […]

Bring Me Quality Prospects Not Just More Prospects

Time's Square - New Year's Eve

On April 7, 2015, the American Marketing Association took a shot at data-driven marketing. We all know the era in which live (big data anyone?), but are not always sure of the best path toward marketing Nirvana. The AMA turned the mike over to Robert Mattson and Svetla Yankova both from Telerik. The underlying theme […]

Businesses Are Investing Heavily in Big Data Analytics

big data analytics

New research shows businesses are investing heavily in Big Data Analytics; uncovers the pains of last-generation analytics tools.  Study findings reveal 96% of executives believe big data analytics is critical to business strategy; uncover ‘Fake Big Data’ problem among other issues. Big data is more than a buzzword, as proven by how fast organizations are […]

CX Trends, 2015 Style

CX trends for 2015

In a recent webinar, MaritzCX took a stab at highlighting five key CX trends affecting the customer experience. The five forces changing the customer-experience world include: “It’s about me” “Desperately seeking human” “I knew you wanted that” “The clear blurred line” “TechnoUbiquity” The stage was set first by reviewing the two primary types of companies: […]

The Changing Nature of Who Produces and Owns Data as It Impacts Survey Research

Technicians assembling circuit boards in manufacturing plant

Survey researchers have become interested in big data because it offers potential solutions to problems we’re experiencing with traditional methods. Much of the focus so far has been on social media (e.g., Tweets), but sensors (wearable tech) and the Internet of things (IoT) are producing an increasingly rich, complex, and massive source of data. These […]

Harnessing the New Marketing ATOM

atom

To start 2015, we are featuring some “Lost Gems” from 2014 — some great posts from other blogs that deserved to get wider notice than they did the first time out. The truly transformational part of marketing in a digital age is that brands can now become Media, attracting their own audiences. The transformation follows […]

The Fourth V of Big Data

iStock-letter-V

As many of you may know, to the 3 V’s of Big Data (Volume, Velocity, Variety) has been added a 4th ‘V’- the concept of Veracity. Oh wait, apparently a 5th and 6th ‘V’ have been added – Value and Viability. A 7th? Not yet? It’s only a matter of time. I nominate vaticination. Since Veracity was suggested by […]

You Can’t Spell “Big Data” Without “V”

Venn Diagram of Velocity, Volume, Variety

If you’ve been alive and reading anything published in the last year, you’ve probably seen two terms – Big Data and The Cloud (a great name for an indie electronic synth-pop band, btw). I have to admit that every time I hear the term Big Data I picture a server room with network storage devices […]

Social Media as The Database of Affinity

Group of Business People with Infographic Illustration Above Them

On June 23, 2014, Erika Brookes from Oracle and Nate Elliot from Forrester Research touched on a very serious issue – how to remove the noise from social media listening in order to find the signal: what the market is saying about your brand. It is all about affinity, or as Forrester defines it: People’s […]

AAPOR 2014 on Nonresponse and Data Science

Anaheim convention center

Last week the American Association for Public Opinion Research (AAPOR) held its 69th annual conference in sunny (and hot) Anaheim, California. My biggest takeaway from this year’s conference is that AAPOR is a very healthy organization. AAPOR attendees were genuinely happy to be at the conference, enthusiastic about AAPOR, and excited about the conference material. Many […]