Top 2 Box Score – Avoid the Pitfall

Recently when giving my desk a much needed cleaning I came across an article by Jerry Thomas with the firm Decision Analyst. His whitepaper focused on the use of the top two box score as a measure for conveying scores to survey scales. The top box score is the sum of percentages for the top […]

How secure is your customer base

With all the talk of data security as of late, it is important that we address another aspect of security – namely customer security. Loyalty is a concept marketers have spent considerable time and resources attempting to understand and master. This has been going on for as long as there has been competition. As a […]

The art, and science, of measuring agreement

Even those new to survey research have been exposed to the ubiquitous Likert scale. This question format and the strongly agree to strongly disagree framework is a staple in the pantry of questions we regularly use on surveys. In the years I have been involved in constructing surveys and teaching market research I have seen […]

Foolish CX: Don’t Be Tricked by Text Analytics

Egyptian desert viper snake in the sand

Does your text analytics implementation or VoC program seem like a joke? If so, maybe you’re falling for one of these blunders: Not listening appropriately: Not all data is created equally. Having a listening post – survey questionnaire, social media account, etc. – doesn’t guarantee that it’s being used correctly. Identifying the right metric to use for […]

Beware, Predictive Analytics Can Make You Look Like an Idiot

offensive playbook

If you apply predictive analytics to help make important decisions in your organization, I can guarantee that many people will think the predictions are wrong. In their mind, you (or your model) will be an idiot. So, who would want to use predictive analytics?!? The people who are focused on the big, long-term wins and […]

Report Survey Results without Parroting the Questionnaire

pappagallo

When you analyze and report survey results, focus on the story you want to tell – don’t assume the questionnaire’s structure is the best for analysis. A properly designed questionnaire provides a narrative thread that conversationally moves the respondent from one question to—if possible—another closely related question, abruptly changing topics as few times as necessary. […]

Automating Research Reports via E-Tabs

Business person analyzing research reports displayed on the tablet screen

In a recent webinar, Gideon Halter gave us a detailed insight into methods for automating enterprise research reporting using the E-Tabs product. Automation is useful for certain scenarios – mainly those where the reports being created are identical or nearly so, as in multiple wave tracking studies or multi-market studies where the same survey is […]

Businesses Are Investing Heavily in Big Data Analytics

big data analytics

New research shows businesses are investing heavily in Big Data Analytics; uncovers the pains of last-generation analytics tools.  Study findings reveal 96% of executives believe big data analytics is critical to business strategy; uncover ‘Fake Big Data’ problem among other issues. Big data is more than a buzzword, as proven by how fast organizations are […]

MarketSight Review: Survey Data Analysis Software at the Intersection of Usable and Flexible

MarketSight logo

This is a three-part series of reviews of market-research tools you should be using but might not know about. First up is a review of MarketSight, survey data analysis software that allows you to create crosstabs, dashboards and perform statistical testing. Challenge: In a world where we need to let the data tell the story, we […]

A Halloween Lesson in Nominal, Ordinal, Interval & Ratio Data

Halloween candy

If you want to choose the right statistic for the numbers in your dataset, you need to know what kind of numbers you’re dealing with. This handy table will help you differentiate between nominal, ordinal, interval, and ratio data. Enjoy, but don’t lick the screen! Annie Pettit is the Chief Research Officer of Peanut Labs, editor-in-chief […]