The Positive Effect of Negativity: The Coca-Cola Super Bowl Ad

"America Is Beautiful" Coca-Cola ad

One could argue that any PR is good PR, however we don’t think we were the only ones thinking that Coca-Cola did NOT see it coming on February 3rd – the day after the Super Bowl. We kept thinking that the brand is damaged, that sales would be affected negatively, and that some heads would […]

The Mere Exposure Effect: Advertising to the Subconscious

Wayne's World screen capture

A recent Adweek column bemoaned the absence of brand names from the first 29 seconds of many 30-second ads. It advised introducing the brand earlier and mentioning it more often, as the author explained that otherwise people forget the name of the brand. The author offered the right advice but for the wrong reasons. He […]

Interview with Y&R Chief of Staff J.J. Schmuckler

YRLogo

I recently had the privilege of sitting down for an interview with J.J. Schmuckler – the Chief of Staff of one of the most revered advertising agencies in the world, Young & Rubicam. We had a very interesting conversation about Y&R’s approach to advertising, marketing and research in the digital age. Dana Stanley: Good afternoon, […]

Brand Reinvention: Not Your Daddy’s Old Spice

Old Spice Original.

Growing up, many of us recall the fragrance Old Spice that our dads wore. For some 71 years, Old Spice has been a staple on the shelves of mass market retailers and drug stores. In order to stay relevant, Old Spice has evolved into the digital age. With an ambitious YouTube media campaign and a […]

A Shift in Values and a Shift in Spending

values

According to an article in Ad Age, a change in consumer spending has signaled the advent of a change in consumer values. In response to the country’s latest recession, consumers are, of course, spending less, but they are also redirecting their spending to reflect their values because they now realize that each dollar matters more. […]

Is it just me, or did Microsoft miss the point?

I’m going to go out on a limb for a bit and critique something about which I have only incomplete information. I guess that hasn’t stopped most of us in the past though. As anyone who follows happenings in the mobile world probably knows by now, Microsoft has just launched their new Windows Phone 7 […]

The Consumer Changes the Market

consumer

PricewaterhouseCoopers’ Global Entertainment and Media Outlook is charting some interesting trends in the marketing world, stating that “brands are changing their focus from advertising on a medium, to marketing through, and with, content.” In fact, PwC predicts that global entertainment and media spending will rise by several million dollars by 2014 and grow at a […]

Web Users Receive 1.1T Display Ads

US web users received 1.08 trillion online display ads in Q1 2010, according to comScore AdMetrix data. Social networking site Facebook.com led all online publishers during Q1 2010 with 176 billion display ad impressions, representing 16.2% market share. It looks like social media is indeed an industry at this point.

Online Video: Right on Target

Across the board, agencies are expecting to invest more in using online video for marketing purposes. This study by BrightRoll, a branded video advertising network, showed that not only does this still-developing medium prove itself to be “more effective” than other forms of advertising, but that its main appeal is the efficacy of targeting according […]