Crowdsourcing Throughout the Research Process

Battleship board game

While crowdsourcing has been used in market research for years now, it is often compartmentalized as an input method – an open way of gathering ideas from customers, prospects, and employees. In fact, crowdsourcing can – and often should – be used throughout the research process, as case studies from AllOurIdeas, InSites Consulting, AOL, and [...]

From Dead Salmon to the Dot-com Bubble

Salmon head close up isolated on white

What’s the difference between a dead salmon and a scientist? Apparently not much, if you’re scanning their brains. Craig Bennett, a post doctorate student in cognitive neuroscience at the University of California, Santa Barbara, simply wanted to conduct test runs on an fMRI brain scanner in 2009 to confirm some settings and calibrate the machine. [...]

Consumer Insights Managers, Social Media Listening Is For You, Too!

world with headphones

A few months ago, I was presenting at an MRS conference. At the end of my presentation, a consumer insights manager from a blue-chip multinational came up to me and said: “My CEO has asked me if we can use social media listening for insights; what is your opinion, could we?” To which I responded [...]

Wearable Market Research: Emerging Trend or Geeky Fad?

wearable technology

Google Glass, a Samsung watch, FitBit, those Disney MagicBands. Wearable technology is no longer science fiction, especially if the market grows at predicted: from $750 million in 2012 to $5.8 billion in 2018. It wasn’t too long ago that researchers pondered over how mobile would change the industry, and wearables are the next iteration of mobile. [...]

The N in Text Analytics: Text Mining with Different Sample Sizes

close up of rune stones

I recently had the opportunity to interview Tom H. C. Anderson, the founder of Anderson Analytics, about his ongoing application of text analytics to market research. Q: What’s the process for optimally using text analytics with survey verbatim responses? A: Well, that patented process is something that we’ve obviously put a lot of time and [...]

The Role of Fast Failure in Driving Innovation

Innovate or Die book cover

Thomas Edison is famous for the quote “I have not failed. I’ve just found 10,000 ways that won’t work.” Jack Matson, PhD, Emeritus Professor of Environmental Engineering at Penn State, takes this a step further, coining the phrase “Intelligent Fast Failure.” I recently read excerpts from his book called Innovate or Die: A Personal Perspective [...]

Living in a World of Significance

Sphere made of numbers

Guess what? It’s 2014! The year of Super Bowl XLVIII©, the 100th anniversary of the start of World War I, the 70th anniversary of D-Day, and a whole host of other, generally not-that-impactful events, anniversaries, and changes. One event that will happen in 2014, though, is something which happens every two years: U.S. national elections. [...]

Is That Rating Scale Just Cute Or Actually Effective?

rating scale video

As the Marketing Manager for an online survey software company, I see a lot of surveys: our own research projects, competitor surveys, our customers’ surveys, surveys from businesses I buy from, and more. In fact, when it comes to online research my ‘reticular activator’ is in overdrive and I can’t help but notice myriad opportunities [...]

FiveThirtyEight.com – The Imperfection of Data

538 in a sea of numbers

The relaunched FiveThirtyEight.com – founded by former New York Times’ data-phile Nate Silver and recently bought by ESPN – was met with a deluge of critical reviews in March. The criticism generally fell into three categories: Those who argued that ideology-free reporting and data neutrality are a farce. Those who argued that the data and [...]

Are Customers Emotionally Connected To Your Brand?

9 faces showing emotions

This week Tom Ewing (BrainJuicer) and Steve Thomson (Keller-Fay Group) came together to discuss tracking emotion and its relationship to word of mouth or a consumer’s likelihood to chat about their brand choice with a family member, friend or colleague. The combination of each provider’s unique measuring focus made for a fascinating webinar. Both presenters [...]