How much is that dog in the window?

Red chihuahua dog near window.

Pricing is as much psychological as it is economic. We are definitely not in the era where the low price leader wins the day. This was proven yet again by the research team at Marketing Experiments. They presented their work on optimal pricing in a webinar on December 10, 2014. Although their work was primarily [...]

Usability Testing for Mobile Apps: One Step Closer, How Many Left?

Close-up of woman texting

As people spend more and more time on phones and tablets (more than on their computers, since last year) the importance of having a user-friendly mobile presence only increases. Ecommerce sites have seen their traffic migrate to mobile devices in droves, and while that means more convenient and flexible ways for customers to shop, it [...]

You’re Gonna Need a Bigger Marketing Boat!

bigger-boat

Most companies are perennially searching for new leads and lament both the dearth and the low quality of the ones they get.  Yet every now and then, there’s a company that has too many leads and struggles with keeping up with the flow of demand.  Clearly, the right place is somewhere in between, with a [...]

Customer Insights – The Fertilizer You Need to Grow Strategic Accounts

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On January 22nd Michael Good, Sean Clayton and Diane Skirvin of Walker Insights took time to speak about methods for increasing the size and scope of strategic accounts using customer insights. The intersection of strategic selling and customer-focused research is a trending topic that those involved in sales and customer research should pay close attention [...]

Speak Now or Forever Hold Your Peace: Creating Meaning by Acting in the Moment

man having presentation at seminar

In so many scenarios both personal and professional, the ability to make a difference, to both act and react in a meaningful way, is a time-stamped activity with “decay” starting at the close of the incident to which one is reacting or the opportunity on which one wants to act. The ability to act in [...]

Become a Conjoint Pro with QuestionPro

hands chefs, pizza and ingredients on wooden background texture

In today’s competitive restaurant industry, good reviews can often mean the difference between a packed house and empty seats with unfilled plates. Word of mouth advertising, recommendations from friends, family and colleagues are quickly being followed up with online mobile searching for locations and reviews. Today’s net savvy users expect to see a full menu [...]

It’s Time to Be Bold: 5 Takeaways from the IIR FUSE Conference

Lion (Panthera leo)

The recent FUSE conference gathered top branding and design leaders to talk about disruption, brand strategy, and the changing marketplace. Until recently, branding experts urged brands to focus on mindfulness: gather the data, listen, and react to the results. But a new economy demands a bold and proactive approach—listening is great but it’s not nearly enough. [...]

The Art of the Quick Read

Open book in hands

GutCheck and Quirk’s teamed up to present their thinking on ways to enable teams to rapidly answer critical business questions. When typical research projects can take weeks to design and implement anything we can do to put the right data in the right hands sooner is a strategic victory. Matt Warter, CEO of GutCheck and [...]

Learning from GAEMS

Children playing on games console to play football

As an Advisor, Investor, and Board Member, I get to learn a great deal about a lot of companies, business models, and leaders.  In the course of discovery, I have found that most companies have stories of success, woe, and course corrections and that most leaders have steely determination to show the “market” that their [...]

Aligning Your Marketing with Customer Desire

Hands with gloves on spirit level outdoor construction

The team at Marketing Experiments took on the concept of conversion in this month’s webinar. Their goal for the webinar was to present empirical evidence of the positive benefit derived from aligning our marketing message, and the display for that messaging, with the consumer’s wants and underlying motivations. Four questions were posed that when answered [...]