Review of Salesforce: Throw Away Your Prospect Spreadsheets

salesforce

This post might be a little outdated for some of you, but I know that there are many small marketing research agencies out there that are still maintaining their client and prospect lists in Excel.  I know because I’ve been there, I’ve lived it, and I’ve talked to some of you who are still living [...]

The Survey Geek: Mixed Mode, but with a Twist

blind men and the elephant

I was in London last month at the MRS Annual Conference where there were a number of interesting sessions, including an excellent workshop on social media measurement by Ray Poynter from NewMR that I believe Ray is turning into a webinar. One of my favorites among the other presentations was one by Neil Griffiths from [...]

How To Monitor the Quality of Respondent Answers

"inspected by 11"

On March 19, 2015, the esteemed Annie Pettit of Peanut Labs led us through a brief but insightful presentation on data quality lessons from the survey design perspective. As researchers who are actively engaged in survey implementation, we want to ensure that the responses we are collecting are as accurate as possible. This requires a [...]

Moderating Online Focus Groups for Stress-Free Market Research

social media influence: people around a table

In the world of market research, it can become overwhelming to know which survey software allows you the best methodologies to establishing and building an online community. A commonly used approach to building a community has been organizing in-person focus groups. However, conducting these types of surveys to collect and analyze feedback has proven to [...]

Online Qualitative: Tried, Tested and True

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Portions of the following are excerpted from Qual-Online The Essential Guide: What Every Researcher Needs to Know about Conducting and Moderating Interviews via the Web by Jennifer Dale and Susan Abbott. Published under license from Paramount Market Publishing, Inc. You might think online qualitative research is new and leading edge, even though it’s been around in some [...]

Going the Distance: 4 Essential Plays in an Unpredictable Arena

Scoring the winning points at a basketball game

Whether it’s a nail-biting Super Bowl, the NHL Playoffs or March Madness, the game is full of unpredictability… and change can happen in the blink of an eye. The same can be said about our ever evolving market research industry. Times are changing rapidly and the market research industry is changing with it. Fewer one-off [...]

Getting Closer to the Youth Market

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On March 25, 2015, ESOMAR took time to promote their upcoming summer academy. Part of the festival of learning will include deeper insights into cross-generational branding. Joeri Van den Bergh, of InSites Consulting, and author of the book How Cool Brands Stay Hot, provided a first glance at the topic. Millennials, or those presently aged [...]

Research Industry Index (RII) Stands Strong at 101

a pair of spectacles on an industry chart

Sustaining an index score of 100 or higher for 6 straight quarters, it appears the MR industry has recovered from the recession. The 28th quarterly wave of the Research Industry Index (RII) – the Marketing Research Association’s (MRA) tracking study of the economic health of the U.S. marketing research industry – has held at 100 [...]

Mapping the Customer Journey

customer journey map

In a recent webinar, Michael Good, Brad Linville and Jeff Marr of Walker Insights took time to speak about the intricacies of mapping out the customer journey. This has been a trending topic since the summer of 2014. Walker defines journey mapping as a process of developing an understanding of those things that your customers [...]

Making Limes out of Lemons: A Wearable That Connects At Conferences

lime being held

Romi Mahajan is a marketer, author, and investor and advises a variety of companies, including promising technology startups. Today, we discuss one of these firms—Limefy. RA:  Romi, you’ve written for Research Access before and many of your companies have been profiled here. Please tell us about your latest advisory position, at Limefy. Romi:  I’m honored [...]