Resources for the Research Community
Robert Moran of the Brunswick Group presented at the Greenbook Insights Innovation Exchange in Philadelphia today. He argued that research needs to “solve for acceleration — the acceleration in the rate of change in business, society and consumer demands.” To do this, research must pursue new paths, which Robert summarizes as the fast-fashion path and [...]
Here is the sixth installment in the “Data in Action” data innovator profile series. Today Romi’s interview is with Michael Altendorf, CEO of Adtelligence. What do you conjure when you think of the concept of data? For us, data is anything – any fact, behavior, or other point of information that can be brought to [...]
At the Marketing Research Association’s Insights & Strategy Conference in Orlando today, Timothy Keiningham of Ipsos Loyalty shared an update on the Ipsos Wallet Allocation Rule, which won the 2011 NGMR Innovation Award. Traditional customer loyalty measures alone do a poor job of predicting Share of Wallet, the percent of category purchases captured by a [...]
The keynote address of the Marketing Research Association’s Insights & Strategy Conference kicked off with a kick in the pants. James McQuivey, Ph.D (@jmcquivey) of Forrester Research, and author of Digital Disruption, began by asking, “The end of research as we know it has arrived. Are you ready?” James apologized for taking the air out [...]
At the risk of really showing my age, I’m going to say that you have no idea what it was like sitting in meetings twenty five years ago — hours and hours of flipping through pages and overhead projector presentations. (On the chance you don’t know what that is — here’s an overhead projector – [...]
If you were to ask me what my favorite pastime is, I’d have to say people-watching. No surprise, I am market researcher! Observing people and their interactions with one another can be a great source of inspiration and entertainment. With that in mind, I recently attended my first focus group excited to study our core [...]
The biggest mistake which almost every online panel company does is to overlook the critical importance of respondent satisfaction. But we provide adequate incentives for their time & effort! I have often heard panel managers protesting. Let us first get this thing straight – your incentives are really not that lucrative enough that someone will [...]
I recently attended a great workshop on innovation that was put on by, of all things, a health insurance company. While there’s plenty of room for innovation for products and services in the healthcare industry, sometimes innovating within a particular piece of that industry, like insurance, can seem a bit daunting. For most of us, [...]
I’m pleased to let you know Research Access will be providing coverage of the upcoming E2 Conference in Boston, to be held June 17 to 19 at the Boston Marriott Copley Place. I love going beyond my comfort zone of market research conferences and looking at the wider business environment. E2 is a great opportunity [...]
Starting your own company through creativity and innovation is as much an American ideal as, well, something very American. The United States’ quick growth is the result of many heroes and hard working people. Some of the most hard working among them being the innovative thinkers, inventors, and creators from our short history. Without those [...]
