The Gedrankenexperiment

craft microbrew beers are in a sampler tray at a brewery

As we did last year, all through January, we featured some “Lost Gems” from 2014 — some great posts that deserved to get wider notice than they did the first time out. Here’s the last in this series. As market researchers we like to classify people and in particular we like to classify how people [...]

The Changing Nature of Who Produces and Owns Data as It Impacts Survey Research

Technicians assembling circuit boards in manufacturing plant

Survey researchers have become interested in big data because it offers potential solutions to problems we’re experiencing with traditional methods. Much of the focus so far has been on social media (e.g., Tweets), but sensors (wearable tech) and the Internet of things (IoT) are producing an increasingly rich, complex, and massive source of data. These [...]

The Wonderful World of the IHUT

Digital tablet and apple

All through January, we are featuring some “Lost Gems” from 2014 — some great posts from other blogs that deserved to get wider notice than they did the first time out. Not to be confused with everyone’s favorite pancake house, an “IHUT” or simply “HUT” is, at its most basic, a type of in-home study [...]

No More Surveys by 2030

2030 2029 Neujahr Jahreswechsel Schild Ortsausgang

All through January, we are featuring some “Lost Gems” from 2014 — some great posts that deserved to get wider notice than they did the first time out. Last week I posted an article looking at the decline in survey research, which included some data from ESOMAR and some predictions. This week, ESOMAR posted the [...]

Harnessing the New Marketing ATOM

atom

To start 2015, we are featuring some “Lost Gems” from 2014 — some great posts from other blogs that deserved to get wider notice than they did the first time out. The truly transformational part of marketing in a digital age is that brands can now become Media, attracting their own audiences. The transformation follows [...]

Customer Experience Pros Need a Beginner’s Mind

fotolia kids in front of ferris wheel

There are three significant shifts that are happening simultaneously creating the perfect storm for customer experience professionals (among many other professions). These are: Cloud Social Mobile It is an understatement to say that the customer experience industry is in a state of change. It’s more like a rebirth because with this perfect storm we can no longer rely on [...]

2015 Market Research Conferences

conference

Here are some of the 2015 market research conferences on our radar. January 27 Net Gain Conference 2015 MRIA Toronto January 29 Kids and Youth Research MRS London February 3 Media Insights & Engagement Conference IIR San Diego February 4 Qualitative 360 – Europe Merlien Brussels February 5 Creativity Labs – The Performance Lab MRS [...]

When Research Participants are Too Representative

Pieza De Puzzle Sobre Fondo Azul

To start 2015, we are featuring some “Lost Gems” from 2014 — some great posts from other blogs that deserved to get wider notice than they did the first time out. As qualitative and quantitative researchers who explore the thinking and doing of human beings, we are nothing without the willing cooperation from our research [...]

Have We Been Doing Control Groups All Wrong?

6sided_dice

To start 2015, we are featuring some “Lost Gems” from 2014 — some great posts that deserved to get wider notice than they did the first time out. Every time we test a new subject line, a new survey question, a new image, a new way-cool-and-so-much-better alternative, we always use a control group. That way, [...]

Improving the Preference Question

Exterior of a hospital Emergency Room

Community image studies have changed over the years with the advent of online technology as well as new analytical techniques. One thing that has not changed much over the years is the age-old preference question: “Overall, which hospital do you prefer most?” No matter how you word it, that question has seen a great deal of action in community image studies and is often [...]