How We Applied Gamification to Building a Business


Feedback begets accomplishment. Feedback is one of the core principles of gaming, and by natural extension engagement. My close friend, client and business associate, Romi Mahajan has written quite a bit on rethinking gaming and how it applies to our lives – gaming for marketing, research and even management. I believe one of the fundamental reasons why gaming is […]

The DIY Debate: Why Self-Service is the Future, and Market Research Can’t Hide

There is a lot of debate over the future of market research as it pertains to agencies. I spoke about it with Sanja Licina of CareerBuilder  in the AMA conferences last year and have been in a couple of panels – AMA Atlanta MR SIG along with Phillip Garland from SurveyMonkey. Let me lay out my […]

How DiscoverText plans to monitor social media during State of the Union

DiscoverText — a service out of the UMass Amherst is planning on monitoring and reporting on the social media chatter around the State of the Union. I just talked to Stu Shulman, the CEO of DiscoverText — who is also a political science professor at UMass Amherst about this. The fundamental concept that DiscoverText will […]

DiscoverText aims to reinvent Text Analytics

I got introduced to Stu Shulman – a Political Science Professor out of UMASS-Amherst through a common friend in DC – as I was making the rounds in DC for our IdeaScale Federal Government business. I got hooked to what he was doing with Text Analytics and the sheer volume of research he has done […]

Paper Surveys are Finally Dead

This is a bold prediction, but I think I can make it safely: the iPad will change the Field Survey business forever by killing the paper survey once and for all. I recently penned my thoughts on this topic in Research Magazine. Here is my synopsis: Field Surveys / Mall Intercept is needed – 75% of […]

Research TV : Interview with Tim ‘O Conner – Ashworth College

I met up with Tim a few weeks ago and probed him on his views on integrated marketing, data collection and market research. Tim is one of the few CMO’s with very hands on practical knowledge and can talk to you about brand development as well as regression analysis to determine how to hire sales […]

The Role of Customer Service

Every marketer wants customer loyalty, even brand evangelism, but it seems that one of the key factors in achieving these goals is providing quality customer service. According to the American Express Global Customer Service Barometer, consumers will spend 9% more than the average on companies with excellent customer service. However, customer service isn’t just knowledgeable […]

Trymyui – The next generation of mass usability testing?


Trymyui, a new service offering remote usability testing, just hit the scene this spring. TryMyUI is backed by Sani El-Fishawy who started – back in 1997.  Classifields2000 was one of the internet startups back in the late 90’s – they powered the classifields section of many major portals of the day – Lycos, Excite, […]

YouTube Leads Online Video

Internet users continue to spend more and more time surfing online video. comScore released the results of their May 2010 U.S. Online Video Rankings which showed that 183 million U.S internet users watched some form of online video over the course of May. It also showed that YouTube (among other Google properties) accounted for 43.5% […]

Thumbspeak – Mobile Panel Platform – Dean Wiltse gets back into the game.


After being in the Market Research business for 10 years and leading Greenfield Online public and then overseeing the merger/buyout of Perseus and Websurveyor into Vovici – Dean Wiltse is back in the game – with ThumbSpeak. As mentioned in my previous post, we’ll be profiling innovative companies that are attempting to change Market Research […]