About Vivek Bhaskaran

Vivek Bhaskaran is the President and CEO of Survey Analytics.

Moderating Online Focus Groups for Stress-Free Market Research

social media influence: people around a table

In the world of market research, it can become overwhelming to know which survey software allows you the best methodologies to establishing and building an online community. A commonly used approach to building a community has been organizing in-person focus groups. However, conducting these types of surveys to collect and analyze feedback has proven to [...]

How to Design Killer Surveys

imagefromarticle

Perhaps the most important element in running a successful survey is also the most overlooked: the cognitive stress load the survey places on respondents. While much is said about proper methods of sampling, delivery, and follow-up, minimizing respondents’ cognitive stress with well-written, well-designed surveys is in fact one of the most effective ways to improve [...]

Innovation From Across the Organization

One glowing eco compact fluorescent light bulb © masterzphotofo Fotolia

I recently had the chance to interview Patrick Younge about his perspective and experiences with innovation in the media industry. Q: Pat, thank you very much for taking the time to chat with us. Can you tell us a little bit about yourself, especially within the context of your history with media and the role [...]

Evolving a Solution for Employee Pulse Surveys

ECG

I wanted to share some of the insights I’ve gathered as I have been researching employee pulse surveys, and also some real-world evidence from the companies and teams that have adopted FlashLet. Three factors have a large influence on employee engagement: Purpose – Why am I here? How do I fit into the company’s objectives? [...]

Ambient Insights – What Facebook Has Done to Communication, and What We Can Learn From It

listening

Editor’s Note: Thanks to the folks at QuestionPro for sharing this post, which originally appeared on the QuestionPro blog. The Facebook IPO is fresh in everyone’s mind – what with the tech media frenzy surrounding it or the saga surrounding its pricing. And now, Facebook is the 4th company ever to have an IPO over [...]

Gamification – A new entrant….

BadgeFarm

Today, in about 30 mins BadgeFarm will be conducting a webinar to introduce BadgeFarm. I am really excited to oversee the launch of BadgeFarm – which has been under the wraps for quite a while. If you are interested in Gamification and how is pertains to engagement, marketing and our everyday lives – you should [...]

Liquor Privatization Initiative Accurately Pegged by Pre-Election Online Survey

liquor

Survey Analytics is pleased to report that our recent poll of King County, Washington voters called the outcome of the State of Washington’s liquor privatization initiative with a high degree of precision. Our political poll marks an exciting and innovative, new approach whereby public opinion researchers, public affairs firms, political consultants and political campaigns themselves [...]

QR Code-Enabled Mobile Surveys: An Example

frog

                      [Editor's Note:  this post was originally published on the Survey Analytics Blog.] My friend Scott Liang from Parametric keeps telling me – the quicker you collect feedback from the Point-of-Transaction, the better the recall and quality is. While I have absolutely no way of [...]

Are iPads and Tablets redefining enterprise productivity?

I want to share two anecdotal stories around how I came to understand that tablets, driven by the iPad, are not just consumer devices that let my 3 year old play Angry Birds, but rather are finding their way into the enterprise and the small business eco-system. Montessori School My 3 year old daughter goes [...]