Using Traditional Market Research Techniques? You Should

traditional market research techniques

“Make new friends, but keep the old; Those are silver, these are gold.” – Joseph Parry In the research industry, we often talk about new and evolving research techniques. Sometimes, for a casual reader of industry blogs and magazines, and attendees at research industry conferences, it would appear that new techniques are just about the […]

Social Media Insights from the #TMRE13

TMRE word cloud

Discovery Research Group, more specifically our Focalytic brand, recently attended the Market Research Event in Nashville, TN (10/21/13 – 10/23/13).  When we realized the amount of Twitter “chatter” that was surrounding the speakers and presenters at the event, we decided to measure what they were talking about to see if we could pull some key insights from the conference. […]