Usability Testing for Mobile Apps: One Step Closer, How Many Left?

Close-up of woman texting

As people spend more and more time on phones and tablets (more than on their computers, since last year) the importance of having a user-friendly mobile presence only increases. Ecommerce sites have seen their traffic migrate to mobile devices in droves, and while that means more convenient and flexible ways for customers to shop, it […]

7 Secrets to Designing a Great Usability Test

Seven Moais looking towards sea in Easter Island

Usability testing is a great way to get a close-up look at your audience’s perceptions and expectations, but if you don’t have a lot of experience setting up user tests it’s easy to make mistakes or simply leave things out. Doing so undercuts the value of your testing and wastes both your time and that […]

The Future of UX, as Seen by an Educator Who Trains Future UXers

getto

What is the future of UX (User Experience)? Where better to look for the answer than in the classroom, where the next generation of UX professionals are being trained. We talked to East Carolina University’s Guiseppe Getto, a longtime UX professor, researcher, and consultant, about teaching UX and looking into the field’s future in the […]

The Fall of Recall

tree shaped like head, losing leaves © fresh idea Fotolia

Recall: the retrieval of information stored in the memory. We all rely on it every day – Where did I leave my phone charger? Which gas station has the lowest prices? What filename did I save that document under? In usability research, we rely on recall to get feedback from everyday users, testers, and focus […]

Standardizing UX Feedback with the System Usability Scale

usability testing on laptop - © Ant Clausen - Fotolia

Usability testing fills a critical need in understanding users’ responses to your website’s UX, but the inherent subjectiveness of the video/audio feedback format means that it can be difficult to distill meaning from a large number of responses. Your testers are writing you a novel with their words – the plot is no secret, but […]