About Tim O'Connor

Tim O’Connor is co-Founder of UCHARYA, an analytical driven marketing consulting firm to startups, private equity owned enterprises and international giants looking to leverage analytics to drive marketing returns. Tim brings speed, clarity and impact to the companies he helps which have included startups backed by The Facebook Founders Fund, and the Bill and Melinda Gates Foundation, Bain Capital and Sterling Partners owned private equity companies, and international giants P&G, Honeywell and Siemens.

How to Increase Product Development Success with Ghetto Testing


In the movie Field of Dreams, Kevin Costner plays a farmer living in rural Iowa, who hears a voice while walking through his cornfield; “If you build it, he will come” (often misquoted “If you build it, they will come”) and sees a vision of a baseball field.  Kevin’s character Ray Kinsella plows under his corn […]

Digital Signal Analytics is for Closers


“These are the new leads. These are the Glengarry leads. And to you they’re gold, and you don’t get them. Why? Because to give them to you would be throwing them away. They’re for closers.” So says the sinister Blake (Alec Baldwin) in one of the more memorable lines from Glengarry Glen Ross, the dark […]

Satisfied Customers are Like Runaway Brides

Runaway Bride

In the movie Runaway Bride, Julia Roberts plays a spirited and attractive young woman who’s afraid of being married. She’s left a trail of boyfriends whom she says she loves. Indeed, she’s left three men waiting for her in church on their wedding day (all of which are caught on tape), receiving tabloid fame and […]

Kano Surveys Explained


Looking for a way to identify must haves, delighters and don’t need to do requirements – and are Likert scales just not doing it for you? Try a Kano survey. There is a scene in the movie Fiddler on the Roof, when the Rabbi is asked who’s right about an argument between two villagers. One […]