Fundamentally Speaking: Back To The Basics in Marketing Research

ABC Blocks

In marketing research, we are frequently faced with getting answers faster and for less investment. In the current business climate, we have become all too familiar with the term“doing more with less.” During a recent NY / Philadelphia MRA conference, we heard repeatedly that it is not only the marketing research supplier facing these issues but also client [...]

Brand Reinvention: Not Your Daddy’s Old Spice

Old Spice Original.

Growing up, many of us recall the fragrance Old Spice that our dads wore. For some 71 years, Old Spice has been a staple on the shelves of mass market retailers and drug stores. In order to stay relevant, Old Spice has evolved into the digital age. With an ambitious YouTube media campaign and a [...]

Defining Insight

Being part of the MRA’s (Marketing Research Association’s) recent panel, “Get Plugged In: Social Media and Marketing Research,” stimulated a conversation on whether social media will, in many instances, replace marketing research professionals. As I discussed during my presentation, social networking is about people having the means to connect, engage, and share. Marketing research is [...]