It’s a Myth That All Mobile Users Are Distracted

Distracted mobile users

A lot of researchers and moderators we speak are concerned that consumers using mobile phones are typically on-the-go, that is to say they are moving or en route somewhere and using their mobile to fill in time. But research shows that this is stereotype is unjust. Consumers aren’t suffering Mobile User Attention Deficit Disorder! Mobile […]

6 Keys to Mobile Qual – When, Where and Why

woman using smart phone at grocery store

Researchers have been using mobile devices to capture data and engage participants for a number of years now, with the initial buzz dying down somewhat. This is an ideal time to reflect on what we’ve learned so far. 1. It’s Still A Mashup Out There Despite massive technology advancements and accelerated innovation, there’s still an […]