Resources for the Research Community
Romi Mahajan is Chief Marketing Officer of sentiment analysis firm Metavana. A well-known speaker on the technology and media circuit, Mahajan serves on a variety of Advisory Boards and speaks at over a dozen industry events per year.
We are very excited to bring you the first installment in the “Data in Action” data innovator profile series. Today’s interview is with Rob Bailey, CEO of DataSift. Romi Mahajan: When you think of “data”, what does the word conjure? Rob Bailey: The word conjures meaningless information that must be processed and analyzed to be [...]
As the bromide goes, “Context is everything.” This idea has become so trite that mentioning it could easily banish any author who mentions it to the dustbin of banality, perhaps the worst place to be sent. Disagree with me, hate my work, but call it banal – well, them’s fightin’ words! Well, not so with [...]
Episode 7 of RomiCast with Romi Mahajan is “The Feedback Episode.” We have two outstanding guests, Rob Hoehn, President of IdeaScale and Erik Koto, President of QuestionPro. Rob’s and Erik’s companies live at different points in the feedback chain. Romi, Erik and Rob dig deep on the definition and nature of feedback. They talk about [...]
Today at 1pm Eastern there will be a special live episode of RomiCast with Romi Mahajan. Romi will interview Tim McKinnon, President of Ektron, Inc. Digital technologies have changed the face of marketing and research over the last decade. As companies move from traditional selling to digital experience provision, the marketing and research professions have had [...]
Research Access is pleased to bring you the 4th episode of RomiCast with Romi Mahajan: “Don’t Write Off Microsoft.” Apple and Google are the darlings of the tech industry. But Romi argues in this episode that Microsoft should not be counted out. He should know – he worked at Microsoft for many years and still [...]
We have exciting news! Romi Mahajan’s new book, Cool is for Fools, has been released! In this episode of RomiCast, Dana Stanley interviews Romi about the book and the lessons it holds for marketers and market researchers. Here is an Amazon link for Cool Is For Fools: The Poetry of Marketing, by Romi Mahajan Click [...]
In this second episode of the RomiCast series of audio conversations, Romi Mahajan reviews The Information Diet by Clay Johnson, published by O’Reilly Media. The Information Diet is an interesting book that draws an analogy between the information we consume in contemporary society and the food we consume. Romi gave the book a positive review [...]
Editor’s Note: The RomiCast series is brought to you by Research Access and Metavana. In minute 15 of the first episode of new podcast from Romi Mahajan, the celebrated marketer has some pointed advice for researchers: “Every single employee…needs to basically stick it to the boss. They need to say, ‘Hey boss, it’s simply not all about my [...]
