When Research Participants are Too Representative

Pieza De Puzzle Sobre Fondo Azul

To start 2015, we are featuring some “Lost Gems” from 2014 — some great posts from other blogs that deserved to get wider notice than they did the first time out. As qualitative and quantitative researchers who explore the thinking and doing of human beings, we are nothing without the willing cooperation from our research […]

Why Telephone Research Is So Important

CATI station

Each day we’re counting down our Top 12 blog posts of 2014. Coming in at #8 is this essay originally published March 26. Every week new email invitations arrive asking me to participate in an online survey concerning some product or service I recently used.  And each time, as I read the stated reasons why I […]

The Vagueness of Our Terms: Are Positive Responses Really That Positive?

Alice and Humpty Dumpty

Back at the 2011 AAPOR conference in Phoenix, John Tarnai, Danna Moore, and Marion Schultz from Washington State University presented a poster entitled, “Evaluating the Meaning of Vague Quantifier Terms in Questionnaires.”  Their research began with the premise that “many questionnaires use vague response terms, such as ‘most’, ‘some’, ‘a few’ and survey results are analyzed as if these terms […]

The Research Superhighway


We asked some of our favorite bloggers to provide us a “lost gem” – a great article that deserved wider response than it received the first time it was published. This piece by Margaret Roller was originally published July 15 on her blog, Research Design Review. The assertions of marketing researchers (in particular) who continue to […]