Ray Poynter is the Director of Vision Critical University, the author of The Handbook of Online and Social Media Research, and the founder of NewMR.org.

About Ray Poynter

Ray Poynter is the Director of Vision Critical University, the author of The Handbook of Online and Social Media Research, and the founder of NewMR.org.

Why do clients and agencies only rarely use the ‘best’ method?

Best

I am writing this post from the ESOMAR 3D conference, in Amsterdam. I am hearing a range of presentations, some great, some OK, some applicable, and some theoretical. One question that keeps being asked is ‘Why do people not use the best method?’, for example by combining online and offline ethnography, or by using a [...]

Youth Versus Experience, Which Would You Prefer?

Old Young

I am asking this question in terms of a client looking at a supplier, not simply asking if you would rather be young than older. The Research Mafia event in Leeds on 14 June saw a spirited debate between youth (represented by Rosy Goodrick from Opinion Leader and Betty Adamou, founder of Research through Gaming) [...]