Ray Poynter is the Director of Vision Critical University, the author of The Handbook of Online and Social Media Research, and the founder of NewMR.org.

About Ray Poynter

No More Surveys by 2030

2030 2029 Neujahr Jahreswechsel Schild Ortsausgang

All through January, we are featuring some “Lost Gems” from 2014 — some great posts that deserved to get wider notice than they did the first time out. Last week I posted an article looking at the decline in survey research, which included some data from ESOMAR and some predictions. This week, ESOMAR posted the […]

The Challenges of Mobile Market Research

Handbook of Mobile Market Research book cover

Each day we’re counting down our Top 12 blog posts of 2014. Coming in at #9 is this book excerpt originally published August 12. The following is an excerpt from The Handbook of Mobile Market Research: Tools and Techniques for Market Researchers by Ray Poynter, Navin Williams, and Sue York. Published under license from John […]

What Negative Results from Concept Tests Might Mean

when concept tests fail

Tens of thousands of new products are tested each year, as part of concept tests, NPD, and volumetric testing. Some products produce a positive result, and everybody is pretty happy, but many produce a negative result. A negative result might be that a product has a low stated intention to purchase or it might be […]

Why do clients and agencies only rarely use the ‘best’ method?


I am writing this post from the ESOMAR 3D conference, in Amsterdam. I am hearing a range of presentations, some great, some OK, some applicable, and some theoretical. One question that keeps being asked is ‘Why do people not use the best method?’, for example by combining online and offline ethnography, or by using a […]

Youth Versus Experience, Which Would You Prefer?

Old Young

I am asking this question in terms of a client looking at a supplier, not simply asking if you would rather be young than older. 😉 The Research Mafia event in Leeds on 14 June saw a spirited debate between youth (represented by Rosy Goodrick from Opinion Leader and Betty Adamou, founder of Research through […]