The State of Sentiment Analysis

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Sentiment analysis is under deep scrutiny. After the initial enthusiasm about the concept and the flood of many tools trying to measure sentiment, many in the web analytics space are disappointed and left searching for better ways to measure and apply it to business problems. In the recent Social Media & Web Analytics conference organized […]

Conjoint Analysis Myths

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The use of conjoint analysis methods has increased over the years in different industries, and as Chris Chapman, from Google, indicated in his presentation at the 2013 Sawtooth Software Conference, this family of techniques has been successfully used to: Determine feature preference Predict market share Find unmet needs in product portfolios Determine likely response from […]