You Probably Don’t Think You’re Shallow

A research manager working in a corporate market research department recently told me, “We have to re-write all the reports delivered to us by all our market research vendors because the data is too voluminous and the recommendations are too shallow.” The manager didn’t have one particular research supplier in mind.  Instead she made a blanket […]

Don’t say “Sorry, we didn’t ask that,” instead let the people shine through

It’s among the most uncomfortable moments a market researcher can have.  You’re standing in front of clients presenting the results of a study.  All eyes are fixed on you.  They’re listening to your every word.  And an unexpected question from someone in the audience gets put to you on what the study has learned about […]