Engaging Consumers in Collaborative Discovery: Uncovering “Unconscious” Purchase Behavior

shopper insights unconscious detail

Insight into consumer behavior often requires nuanced understanding of what drives people’s actions — their expectations, assumptions, hopes and fears. Asking people directly about what motivates them, however, can yield unremarkable results. Not because they are unwilling to share this information, but because they are either unaware of it or are not used to articulating […]