Resources for the Research Community
Matt Simon worked in Washington, DC, for 23 years as a political writer, magazine editor, and producer, including eight years as producer of "Face-Off," a national daily debate program featuring US Senators Ted Kennedy and John McCain. He is founder of the Seattle-area Eastlake Digital Group, which specializes in social media marketing. Matt can be reached at [email protected]
It’s hard to imagine a truly conscientious marketer who won’t be delighted and energized by the ideas in Romi Mahajan’s newest book, To Thine Own Self: Honesty In Marketing. Romi comes out slugging like George Foreman. He ruthlessly questions the marketing status quo: Should Martin Luther King Jr.’s birthday, the only US holiday that celebrates [...]
Editor’s Note: As summer winds down, Research Access will be getting you ready to go “back to school” with two weeks of posts on the topic of education. Between August 20 and 31 we will be doing a series of posts that will have you ready to put on those new clothes, pack your lunch box [...]
In Rep. Paul Ryan’s very first week as presumptive GOP vice-presidential nominee, the distinct change in President Obama’s campaign rhetoric—along with an explosion of media debate over Medicare restructuring that Ryan championed last year in the US House of Representatives—made it hard to doubt that the 2012 presidential race has now been cast as “the [...]
Every polling statistic I’ve seen about the 2012 US presidential election—whether emphasizing national popular opinion, demographic trends, or likely results in individual states—tells me the final vote will be very close. All three of these polling categories, along with strategic responses to all three by both campaigns, are of critical importance, especially if this election [...]
Editor’s Note: I am very pleased to introduce a new contributor to Research Access – Matt Simon. Matt will be writing regularly for Research Access about political marketing and research topics. He worked in Washington, DC, for 23 years as a political writer, magazine editor, and producer, including eight years as producer of “Face-Off,” a [...]
